GUS Education India (GEI) was set up in Hyderabad in October 2017 and started its full-fledged operations on 26thMarch 2018. GEI was established with the vision of providing outstanding support and services to its multiple brands. Acting as the axis of key functional services for Global University Systems, GEI provides services such as:
Digital Marketing: The digital marketing services offered consist of media buying, affiliate marketing, e-mail marketing, paid search, paid social media, content marketing, behavioural targeting, display advertising, and mobile and video marketing. In a nutshell, the company provides key digital support in the online marketing domain.
Analytics and CRM: The Key objectives of data analytics team is to Drive Data Driven culture in GUS and leverage Machine Learning and Artificial Intelligence techniques to generate actionable insights which help business achieve it's goals
Corporate Services: The corporate services wing of GUS Education India comprises three departments — HR, IT, Facilities and Finance. This team provides in-house organisational support as well as organisational support to the brands as and when needed.
Market Intelligence and Product Development: Apart from the digital marketing services, the company also provides market intelligence and product development services to its brands in the form of gap analysis, strategic development and product development.
Design: Using a combination of creativity and structure, GEI’s design team offers design services to its brands by assisting them in creating and retaining a user-friendly interface for their online audience.
Operations: This in-house team oversees varied operational activities such as admissions and refunds for students associated with GEI’s on boarded brands.
Global Student Recruitment (GSR): The GSR wing of GUS Education India offers detailed guidance and support to the prospective students of the on boarded brands, with regards to the courses offered, entry requirements and other essential information.
Contact Centre Operations: The Contact Centre Operations in GEI comprise services like backend operations, brand-facing operations, customer service, quality control and vocational recruitment. This team relentlessly provides support to customers with full-fledged product and process knowledge.
To sum up, GUS Education India implements key data-driven approaches and offers pioneering business solutions to support it’s on boarded brands and associated students.
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