Ibscdc

26/11/2014

Maruti Suzuki India's Foray into Africa
http://ibscdc.org/Case_Studies/Strategy/Corporate%20Strategy/COS0110.htm

After Mr. Robert A. McDonald’s ‘Purpose Inspired Growth Strategy’ failed to deliver results in the last three years, P&G recalled its former CEO A.G. Lafley to lead the company. The case focuses on the situation that led to McDonald being replaced. It talks about why P&G was losing out to its compet…

26/11/2014

WhatsApp Acquisition by Facebook
http://ibscdc.org/Case_Studies/Strategy/Mergers,%20Acquisitions%20and%20Takeovers/MAA0225.htm

In the month of February 2014, Facebook acquired WhatsApp, a mobile application developer, for $19 billion. While the critics questioned the price paid, Facebook saw great value in the deal. The case discusses the Facebook and WhatsApp deal, providing scope for discussing the reasons behind the acqu…

26/11/2014

Aam Aadmi Party: Leveraging on Social Media
http://ibscdc.org/Case_Studies/Marketing/Positioning%20Strategies/POS0042.htm

Vikram Akula set up SKS Microfinance Pvt. Ltd. (SKS) in 1998 to provide microfinance to the poorest sections of the Indian society that earns a per capita less than INR 6,000 ($120) per year

26/11/2014

Kejriwal – Redefining Indian Politics
http://ibscdc.org/Case_Studies/Leadership/Leadership,%20Organizational%20Change%20and%20CEOs/LDS0046.htm

With its promise to w**d out corruption from public life, Arvind Kejriwal’s Aam Aadmi Party (AAP, Common Man Party) captured the imagination of millions of Indians. So much so that his one-year-old party was catapulted to power after the December 2013 elections in the state of Delhi (India).

26/11/2014

Strategy and Structure of the Indian Tire Manufacturing Industry
http://ibscdc.org/Case_Studies/Strategy/Competitive%20Strategies/COM0266.htm

As of 2011, the Indian tire industry was going through very challenging times. The economic recession had extremely adverse effects on the growth prospect of the industry. The case discusses in detail the challenges the industry faced such as the rising prices of raw materials, competition, cheap im…

26/11/2014

Innovation Management at Salesforce
http://ibscdc.org/Case_Studies/Strategy/Competitive%20Strategies/COM0267.htm

Based on the business performance and market value of the company, Salesforce was rated as the most innovative company for the year 2014 by Forbes (A leading American business magazine). Salesforce had retained its position since 2011. Though there was no any immediate threat to the performance of t…

26/11/2014

Infosys: Return of N R Narayana Murthy
http://ibscdc.org/Case_Studies/HRM/HRM0084.htm

26/11/2014

The “Wrap” Story
http://ibscdc.org/Case_Studies/Leadership/Leadership,%20Organizational%20Change%20and%20CEOs/LDS0047.htm

Setting up a start-up should always be carefully thought about. Entering into a new market requires a lot of research, identifying the right segment, and a gap in the products/services offered, and deciding on the right location and pricing of the product/ service. At times, one has to face internal…

10/07/2014

DHL: Chalking Success by Partnering with its Rival UPS?
http://ibscdc.org/Case_Studies/Strategy/Strategic%20Alliances,%20Collaboration%20and%20Joint%20Ventures/SCJ0026IRC.htms

DHL entered the US express delivery market in 2002, with the motive to outrun the giants in the industry, United Parcel Service (UPS) and FedEx. But due to insufficient density, DHL was unable to shak...

10/07/2014

ASDA: Betting on Low Prices?
http://ibscdc.org/Case_Studies/Marketing/Marketing%20Strategies/MM0034.htm

This case ASDA, Betting on Low Prices? focus on ASDA, since its takeover by Wal-Mart in 1999, has been implementing several successful strategies, including the 'price rollback' and 'Every Day Low Prices' to attract customers. It has been, for eight successive years, ranked as the 'cheapest supermar…

10/07/2014

SSS’s Experiment: Choosing an Appropriate Research Design
http://ibscdc.org/Case_Studies/Operations%20and%20Project%20Management/Business%20Research%20Methods/BRM0016.htm

Soft Space Solutions (SSS), a software company which develops customised software solutions for it clients worldwide, is facing internal problems with its employees. During the US Financial Crisis of 2008, the company’s employee productivity which had reached record levels, is now decreasing.

10/07/2014

Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
http://ibscdc.org/Case_Studies/Marketing/Marketing%20Strategies/MM0063.htm

This case Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives focus on primarily deals with Tata Tea’s Social-Cause Marketing (SCM) initiative, Jaago Re! (Wake Up) campaign and can be used for debating and discussing on, at what stage of the brand…