Srini Raju Centre for It and the Networked Economy-SRITNE ISB

AI recommendation engines turn private labels into default choices, boosting both conversions and margins versus intuition‑driven decisions.

India’s electric vehicle dream is gaining speed — but not enough charge.
SRITNE’s research shows that while the country has strong policies and big goals, the infrastructure, supply chain, and local innovation are still catching up.
To truly lead the EV revolution, India must turn plans into on-ground progress.



Know more:https://www.isb.edu/faculty-and-research/srini-raju-centre-for-it-and-the-networked-economy/charging-ahead-or-falling-behind-the-ev-transition-and-the-trials-of-indias-auto-industry

AI isn’t just another tech trend — it’s a General-Purpose Technology (GPT), like electricity or the internet, with the power to reshape entire economies.
While AI’s breakthroughs are everywhere — from healthcare to finance — the real challenge lies in turning innovation into productivity.
Unlocking AI’s full value means developing new skills, redesigning workflows, and building cultures where humans and machines collaborate seamlessly.

Know more:
https://www.isb.edu/faculty-and-research/srini-raju-centre-for-it-and-the-networked-economy/sorting-hype-from-reality-advancing-ai-as-a-general-purpose-technology

In global R&D, sharing knowledge drives innovation — but it also raises the risk of leakage.
Prof. Anand Nandkumar notes that secrecy, legal safeguards, and governance are vital to protect firm-specific knowledge in offshore collaborations.
Balancing openness and protection defines sustainable innovation.

Access the full paper:
https://pubsonline.informs.org/doi/10.1287/stsc.2020.0101

&D

AI and human intuition together are reshaping business strategy, enabling smarter, faster decisions. The future is collaboration, not replacement.

Read more: https://www.isb.edu/faculty-and-research/srini-raju-centre-for-it-and-the-networked-economy/a-tale-of-potential-collaboration-will-algorithms-and-boardroom-decisions-meet

India’s film industry has evolved from manual craft to data-driven creation.
SRITNE’s research explores how digital platforms, AI, and analytics now shape production, distribution, and audience reach — transforming creativity into strategy.

Learn more:https://www.isb.edu/faculty-and-research/srini-raju-centre-for-it-and-the-networked-economy/the-digital-revolution-transformation-of-indias-film-industry

Ready for the deep dive? This Infographic breaks down the exact mechanism—the flowchart—by which stock market signals push incumbent firms toward or away from investing in the next big technology.

Does 'Economic Nationalism' actually work for local companies? Prof. Nandkumar analyzes how domestic policy can strategically give local firms a crucial 'home court advantage' against large MNCs. Essential viewing for trade policy experts.
Learn more:
https://www.isb.edu/faculty-and-research/research-directory/economic-nationalism-and-the-home-court-advantage

The C-suite often relies on intuition, but algorithms hold valuable strategic insights. SRITNE research explores the tension: How can leaders effectively integrate data-driven insights with human judgment for better innovation strategy?
https://www.isb.edu/faculty-and-research/srini-raju-centre-for-it-and-the-networked-economy/a-tale-of-potential-collaboration-will-algorithms-and-boardroom-decisions-meet

Ever wonder why some top-tier R&D teams fund similar projects? Prof. Nandkumar breaks down the counterintuitive strategy: how 'redundant' R&D actually boosts innovation and efficiency in the long run. Must-read for R&D leaders!
https://www.isb.edu/faculty-and-research/research-directory/balancing-allocative-and-dynamic-efficiency-with-redundant-rd-allocation-the-role-of-organizational-proximity-and-centralization