ISB Retail Trigger 2011

ISB Retail Trigger Competition The six teams will setup stalls and sell merchandise to the students and staff. Rules for the first round:

1.

Indian School Of Business (ISB) announces the unique RETAIL TRIGGER competition: themed around CRM (customer relationship management), the competition aims to seek out innovative solutions to attract and engage consumers. Planned as a two-stage competition, the first phase is the 'Elevator Pitch': within 90 seconds you have to give a short and succinct pitch to attract potential investors! The sec

ond leg of the competition will be held at the heart of our campus – The Atrium which will be transformed into a high street where the top 6 teams will be invited to take part in a retail simulated competition. The competition will be evaluated based on marketing, promotion, and merchandise planning and store design strategies by a panel of judges appointed by RAI.The key challenge for the teams will be to predict demand for different products, identifying the profit maximizing price points and optimal inventory quantities. General Format: The videos(less than two minutes) should be mailed across. (Links will be posted on the facebook site: http://www.facebook.com/pages/ISB-Retail-Trigger-2011/254288881272644). Along with the video an executive summary must be submitted as a word doc/pdf file with 12 point Arial font, length of summary – 1200 to 1500 words. Maximum of 2 page exhibits can be included if required.
2. Structure: As far as the video is concerned, you are free to use your imagination. Think about innovative ways to put across your views. The executive summary should cover the following:
• Idea
• Operational strategy.
• Expected financial investment & ROI.
3. Submission Deadlines: By 25th Sep, 12:00 PM for Round I.
4. Team: Three members in one team from the same college and only one entry will be allowed per team. Other Instructions:
1. Multiple entries from the same institute are allowed.
2. Submission will be accepted only through your college email ID.
3. Any effort or attempt to unduly influence judgment will disqualify the contestant.
4. Decision of the organizers of the contest and the panel of judges will be final and binding on all contestants.

17/10/2011

Product category mails sent to teams. Let us know in case you have not recieved it. The bidding link is valid until 19th october 3 am

17/10/2011

Second round of Retail Trigger will be held on ISB campus on October 22, 2011 as a part of ISB's Retail Conclave: Mercado 2011

16/10/2011

Product categories for the second leg of the competition have been finalized. watch out for the bidding link by tomorrow EOD.

12/10/2011

Round 2 details have been sent. Please let us know incase your team has not recieved it.

11/10/2011

Round 2 details will be sent to the shortlisted teams by EOD. Time to gear up for some real fun! :)

08/10/2011

After crucial analysis by Judges, the results are finally here. In all 6 teams have been selected. The selected teams are listed in alphabetical order.
1. Bimtech Retailers
2. Blitzkreig
3. Futka
4. Garfunkels
5. Phoenix- MICA
6. Phoenix- IIMA

Congratulations!! We look forward to seeing you at ISB, Hyderabad on 22nd October

06/10/2011

The quality of entries are so good that judges are finding it really difficult to shortlist 6 teams. Hence there will be a delay in announcing the results. The results will be declared by end of the day 8th October. Thank you for your cooperation.

03/10/2011

Once again we would like to thank all those who participated in ISB Retail Trigger. Winning entries will be announced by 7th October evening at 5:00 pm.

28/09/2011

Thanks you for the overwhelming response! the link is closed now. We have sent confirmation mails to all the teams whose entries we have recieved. Incase you have sent in your entry and have not recieved confirmation, do let us know!

27/09/2011

Last day to submit entries for ISB Retail Trigger. Please submit entries by 12 midnight 27th September.

25/09/2011

Dear participants.

Since some of the schools have approached us as they are facing some technical problems in sending entries on the weekend, we have extended the deadline for ISB Retail Trigger to Tuesday 27th September 2011 12 o’clock midnight. Please ensure that the entries are uploaded at the link sent in the earlier. This will be the final deadline.

Learn how usefull Customer-relationship-management(CRM)-flash Animation.mp4

24/09/2011

Check out this video! It describes how CRM can turnover company performance

Learn how usefull Customer-relationship-management(CRM)-flash Animation.mp4 CRM can help a business acquire new customers through contact management, selling, and fulfillment. Increases in revenue, higher rates of client satisfaction...

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