22/09/2026
Traditional Ganesha idols are often made of Plaster of Paris (PoP) and chemical paints, which can harm water bodies during immersion. By using multi-coloured 100% cotton towels, Welspun created a completely sustainable and zero-waste installation. Instead of being immersed and dissolved, the towels can be un-layered and repurposed or donated once the festival concludes.