22/09/2019
Jayesh Yagnik is an extremely reputed name in the media world. With around 19 years of experience in the media field, Jayesh has created unique experiences for his clients with media solutions. Jayesh started his career in space selling at airports across India in early 2000 and soon became a specialist for Out-Of-Home (OOH) advertising. It was not very difficult for someone with an engineering background to soon realize that sales and marketing is something where his passion lies. He joined MOMS, a specialized division for Out-Of-Home advertisement of Madison Media as an executive in 2003 and eventually grew into the role of heading the organization nationally as COO. He has worked with clients across categories including Asian Paints, Raymonds, OPPO, Kotak Bank, Bajaj, Panasonic, Essel group, India Bulls, Bandhan Bank, Godrej, Marico, Pidilite, Toyota, just to name a few. The talk presented by Jayesh talked about the expanse and the future of the OOH industry in the contemporary media space.