Marketing Club, MDI Gurgaon Welcome to the world of MarQuity - the marketing club of MDI Gurgaon! Join us and happy marketing!
We talk business, ideas, technology, ads, social media and more! MarQuity strives to keep everyone abreast with all the latest happenings in the arena of Marketing and Advertising. We aim to create an atmosphere in which academic concepts are discussed, enjoyed and practically applied. A step towards that is through #MarQuity101 and #Campaign_Funda on this page! (check them out and let us know what you think?)
Rest of it is achieved through a series of activities organized throughout the year.
09/02/2021
Logos are central to the creation of an image of the brand. Brands sometimes pour millions of dollars to create the right logo to go with their positioning. And an all-essential element of a logo is its colour. Each of these colours serve a purpose much beyond aesthetics. We take a few of the most popular colour choices and try to decipher what they stand for.
04/02/2021
The Super Bowl, apart from being a big deal for the viewers and fans of the game, is a huge opportunity for brands to advertise so much that ๐ ๐๐ ๐ฌ๐๐๐จ๐ง๐๐ฌ ๐๐ ๐ฌ๐ฉ๐จ๐ญ ๐๐ฎ๐ซ๐ข๐ง๐ "๐๐ก๐ ๐๐ข๐ ๐๐๐ฆ๐" ๐ ๐จ๐๐ฌ ๐๐จ๐ซ ๐จ๐ฏ๐๐ซ ๐ ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐๐จ๐ฅ๐ฅ๐๐ซ๐ฌ!!
Here's how Ryan Reynolds broke the stereotype with his unique newspaper advertisement before The Big Game, 2020!
Drop your views on this act in the comments section below!
Also, you can now check out the most creative ad picks that will air during "The Big Game, 2021" this coming Sunday!
https://www.instagram.com/p/CK3yJiwMjsA/?igshid=119jv68z76v4
The 55th Super Bowl will be held on Sunday, 7 February 2021, at the Raymond James Stadium in Tampa, Florida, where Kansas City Chiefs will play Tampa Bay Buccaneers. It is the annual championship game of the National Football League (NFL). Since 2004, the game has been played on the first Sunday in February.
02/02/2021
Do you think a brand would ever make its product less attractive to fight its competition?
Well, if you thought no, youโre in for a shock. Check how Coca Cola used the Kamikaze defense strategy to fight PepsiCo in the clear beverage segment.
Let us know of other examples in the comments!
With the increase of internet usage this past year, the negative impacts of the same have also increased multifold. Young girls are being targeted increasingly in the online platforms by predators and their vulnerabilities are being actively exploited by these people.
Through this campaign, brilliantly portrays the increasing danger to our young girls posed by these men and asks us to be more vigilant.
The technologies of AR, VR, and MR are the new realities for marketing, and they are here to stay!
๐ฉ๐ถ๐ฟ๐๐๐ฎ๐น ๐ฅ๐ฒ๐ฎ๐น๐ถ๐๐ (๐ฉ๐ฅ): A computer-generated living room in which your simulated self can move around and interact with the virtual furniture and houseplants or the simulated selves of other like you.
๐๐๐ด๐บ๐ฒ๐ป๐๐ฒ๐ฑ ๐ฅ๐ฒ๐ฎ๐น๐ถ๐๐ (๐๐ฅ): A real-time view of your own living room that you can virtually enhance with different paint or carpet colors or call up virtual "floating" screens to read email or watch a game.
๐ ๐ถ๐
๐ฒ๐ฑ ๐ฅ๐ฒ๐ฎ๐น๐ถ๐๐ (๐ ๐ฅ): Another real-time view in which virtual selves or objects are also displayed, but where the real and artificial elements can interact (e.g., Microsoft HoloLens for real estate marketing).
18/01/2021
Book MarQ #9: Fast, Cheap and Viral by Aashish Chopra
How to grab eyeballs in a sea of content?
How to drive engagement?
Why storytelling beats production value?
How to build personal brand?
Discover answers to these questions as you read through this unique and insightful recommendation by Marquity.
Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.
In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey.
For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success. In Aashish Chopraโs words, โCreate Share Worthy contentโ. Thatโs the entire crux.
Happy Reading!
โWhat if your water was as active as you? Would you move with it?โ
Three years ago, Gatorade broke the tech-boundaries of innovation to showcase โWater Made Activeโ tagline for its product G-Active by creating an ad with the planetโs first animated liquid 3D human that was captured in camera.
Today, you might still be amazed as you watch the video featuring what is essentially a human made of water droplets doing a bunch of athletic stuff, like running, jumping, and kicking a heavy bag.
Video Credits : Business Insider
The last theme of the MQ Rewind series is the closest to all our hearts. Since we all have been through this tough time, scared for ourselves, loved ones, friends, and family, some ad campaigns hit home really hard!
Ho Ho Hold your breath as MarQuity presents to you the last category of MQRewind 2020 - Cause Branding during Covid-19! Brands all over the world have gone above and beyond to create awareness, shun the stigma, honour frontline workers, and drive a positive message to the society in this dark hour.
In this post, we highlight the 5 best ad campaigns on the theme of Covid-19 and wish everyone to stay empathetic, stay positive, stay safe, and have a very happy New Year as we exit 2020! May the force be with us!
The 5 that made it to MQRewind 2020 in the category of Cause Branding during Covid -19 are:
Brooke Bond Red Label - Dooriyon mei apnapan
Pepsi - in collaboration with NRAI and Swiggy
Uber - Thank you for not riding with us
Lays - Ye heartwork kehlata hai
Savlon -
29/12/2020
We are bombarded with advertising and marketing efforts from all corners. Just as frequently, we tune them out and ignore them. But something different happens when these campaigns are made using a meme template that we have come to enjoy. We stop and pay attention. We smile. Not only does it manage to hold our attention, it also makes us feel the humour, a positive emotion which, with enough repetitions, gets linked to the product. This is the power of meme marketing; itโs cost effective and leaves a lasting impact.
HO HO Hold your breath as MarQuity presents to you the fourth category of MQRewind 2020 - Meme Marketing!
2020 accelerated the shift to digital marketing and brands tapped meme marketing like never before.
Our top picks from 2020: