Fashion History and Culture

✨Stole’n Stories ✨

BFR is excited to present the customised stole collection, perfect to flaunt this winter.

We took inspirations from the first few most prominent fashion designers in the industry (mentioned in our book) and turned them into your favourite cosy fashion accessory - Pashmina, Silk, and Organza scarves.

This affordable collection of stoles have been handpicked by us and calligraphed one of the most memorable moments of their lives as a tribute to their work.

DM to order your custom stole now! ✉️

Very excited to share the success of our first coffee table book launch at The Quorum, Gurgaon!

Fashion’s First Designers celebrate the first few designers in the business of fashion who left the biggest mark on the industry today.

The storytelling event was packed with over 70 people in support of our first published version of the book.

Own your copy of the book now, link in bio! ✨

Join us for a delightful high tea at The Quorum, Gurugram to enjoy an interactive storytelling session with Shalini Kumar, author of 'Fashion's First Designers'.

Please DM us to be a part of the guest list! 🔖

1929
The stock market crash of 1929 began on Thursday, Oct. 24, 1929, when panicked investors sent the Dow Jones Industrial Average (DJIA) plunging 11% in heavy trading.

1987
Black Monday is the name commonly given to the global, sudden, severe, and largely unexpected stock market crash on October 19, 1987.

2007-2009
The Great Recession, one of the worst economic declines in US history, officially lasted from December 2007 to June 2009. The collapse of the housing market — fueled by low interest rates, easy credit, insufficient regulation, and toxic subprime mortgages — led to the economic crisis.

To know more about *BIG MARKET CRASHES*, join our course Fashion History & Culture, link in bio
#1929

At the end of the summer in 1929, Women's fashion became more conservative. The unisex, daring look of the 1920s was out and clothes became more feminine and modest; skirts became longer, ready-to wear clothes and cheaper man-made materials became popular.



To know more about *Great Depression’s impact on fashion*, join our course Fashion History & Culture, link in bio

The Wall Street Crash

On Thursday 24 October 1929, Wall Street – a narrow street at the southern tip of Manhattan Island – was unusually busy. Extremely busy. The street’s most crucial building, the New York Stock Exchange, didn’t open for business until 10 am, but huge crowds were assembling.

To know more about Wall Street Crash, sign up for our course Fashion History & Culture, link in bio…

#1929

In 1929, Chanel unveiled a handbag inspired by soldier's bags.
This bag's thin shoulder strap allowed the user to keep her
hands free. As others have reworked and updated the design,
such as the 1980s update by Karl Lagerfeld when the clasp and lock were redesigned to incorporate the Chanel logo and leather was interlaced through the shoulder chain, and Chanel herself introduced a new design in 1955, the bag has retained most facets of its original basic form over the decades. In 2005, the Chanel firm released an exact replica of the original 1955 bag to commemorate the 50th anniversary of its creation.


.

.

Chanel No. 5 was the first perfume launched by Chanel in
1921.

Previously, fragrances worn by women fell into two basic
categories. "Respectable women" favored the essence of a single garden flower while more provocative perfumes heavy with animal musk or jasmine were associated with women of the lower-class, or courtesans. Chanel sought a new scent that would appeal to the flapper and celebrate the liberated feminine spirit of the 1920s.

Coco Chanel was the first designer to introduce large fake pearls mixed with glittering gemstones, and this ignited a fierce trend. Chanel's customers were riveted by the idea of combining the real jewelry with the fake and then piling it on. Her minimalistic clothing designs served as the perfect backdrop for layers of this costume jewelry. Chanel preferred to accessorise with many pieces of costume jewelry rather than be limited to one or two expensive items. Her customers quickly adopted the trend as well. Prior to Chanel introducing the concept of wearing piles of costume jewelry, wealthy clients usually preferred not to display expensive items in public, and now could be completely at ease wearing beautiful
Chanel costume jewelry.

The female two- or three-piece suit became Chanel's most iconic design, immediately recognisable in its endless permutations, including on First Lady Jackie Kennedy. Although introduced in the the earlier 1900s, it was only after 1954 that the design came to incorporate such notable features as gilt buttons and braiding to outline and reinforce the hem, cuffs, and lapels of the jacket.

Fluid and untailored, Chanel's suits, often made from light, loosely woven tweed, illustrate her proclivity toward ease and comfort.

Leave a comment if you love the classic Chanel tweed Suit


.

Chanel's innovative initial triumph was her creative use of jersey, a machine knit material. Chanel's early wool jersey traveling suit consisted of a sweater jacket and pleated skirt, paired with a low-belted pullover top. This outfit, usually finished with low-heeled shoes, became the casual look in typically expensive women's wear.

Chanel's timing of jersey fabric for fashion worked for two reasons: first, WWII had caused a shortage of other materials, and second, women began desiring less complex and more practical clothes. Chanel's simple jersey suits and dresses were created with practicality in mind, and allowed women free movement.

Cubism was an early 20th century highly influential art movement which was the foundation for several movements like Art Deco, Futurism, Dadaism, etc.
Cubism was an avant-garde style that rejected the traditional conformity that art should imitate nature and presenting perspective, foreshortening and modelling in three-dimension. It emphasised on breaking down all objects or human figures or faces into two-dimensional abstract shapes, usually blending the background with the foreground. Artist Paul Cezanne is said to be one of the main inspirations behind Cubism.