Amba Creation

me
To the World of Screenshots
The Perfect mix of Visuals
In a Perfect combination of
Scenes & Sequences
Any kind of Film
Any kind of Subject
Editing-in-Command
In the Perfect outcome of
Service & Performance
The Action Continues…
- Corporate Films
- Promotional Films
- Educational Films
- Documentary Films
- Tele Films
“Amba Creations”
Your Editors – Your Partners
Milan Patel
The Founder


Editing Principles

* Build on Strength—Identify what you think is working well and carry it through the rest of the text

* Cut What Can Be Cut—Everything in the text must realte to the single dominant meaning of the text. If it doesn't, it should go!

* Simplicity is Best—The writing should be as simple as possible; write so your readers understand what you want them to

* Listen to the Writing—Your ear is a better editor than your eye. The piece will tell you when it needs a definition woven in, some additional clarification, more evidence, a change of pace

Continue reading at a good clip. Now you're dealing with chunks to make sure each section is developed well and is in the right place.

* Is the title on target?
* Does the lede establish the voice for the piece?
* Does the draft "show" as well as "tell"?
* Is each section an answer to readers' questions?
* Is each piece of documentation appropriate for the point being made?
* Does the pace keep readers moving but allow time to absorb your argument?
* Does the end echo the lede and give readers a sense of completion?
* Does the argument follow logically?
* Have you tried rearranging elements? PROOFREADING
or
READING FOR VOICE, LANGUAGE, AND CONVENTIONS

It's time to get out your sharpest pencil and be ruthless. It's generally useful to do a "third" read with hard copy in front of you, where you can make actual marks on the paper. It's do-able on a screen but you're more likely to miss stuff you'd see if you were working on a printout.

* Are inportant pieces of specific information at the ends and beginnings of key sentences, paragraphs, sections, and the entire piece itself?
* Have you used "subject-verb-object" sentences?
* Have you cut unnecessary clauses?
* Are there sentences that announce what you're going to say, or sum up what you've already said—can you cut them?
* Do readers leave each sentence with more information than when they began?
* Is sentence length varied, with shorter sentences usually used for clarification or emphasis?
* Is each word the right word?
* Is each word the simplest word?
* Have you used strong verbs?
* Have unnecessary adverbs and adjectives been eliminated?
* Have you cut "to be" verbs wherever possible?
* Have you eliminated "-ings" wherever possible?
* Have you used active voice?
* Is the simplest tense used?
* Are tenses consistent?
* What about pronoun agreement?
* Have you checked for parallel structure?
* Have you checked for gender-biased or racist language?
* Have you cut unnecessary words: that, would, quite, very...
* Have sentence elements been reorderred so they read naturally and smoothly?
* Have you used parallel structure in lists?
* Does each paragraph make one point?
* Have you developed that point fully?
* Do paragraphs vary in length, with shorter paragraphs used for clarification and emphasis?
* Are the paragraphs in order, do transitions make sense?
* Have you cut unnecessary introductory and concluding paragraphs?
* Can you think of questions readers might still ask?
* Have you checked punctuation?
* Have you checked spelling?
* Are the numbers correct?