MECCA

MECCA Marketing Club of Goa Institute of Management MECCA’s most significant endeavour however, is the organization of the Annua Corporate quiz of GIM “WIZBIZ”.

MECCA - the Marketing Inveterate of GIM is responsible for the dissemination of marketing concepts through competitive events. In the past, MECCA has been responsible for marketing based events that has helped showcase the students’ creativity and develop a passion for Marketing. MECCA’s activities also include interactions with individuals from the Marketing Field from the Industry and Group dis

cussions on evolving marketing trends. WIZBIZ is India’s largest student organized corporate quiz and sees participation of renowned quizzers from all over the country. Started in 2000 and envisioned to boost the student – corporate interaction, WIZBIZ has grown from strength to strength. This truly national quizzing event has already created a brand recall for itself in the mind of QUIZZING aficionados through its unique format. It sees participation from some of the best and most prestigious establishments of the country and several notable quizzers including national winners of quizzes like Tata Crucible and Brand Equity.

21/02/2022

"By choosing our path, we choose our destiny."
GIM WIZBIZ 2022 has taken off with exciting opportunities.
Hop on the ride with your inquisitive ability and bag amazing prizes.
Stay tuned to learn about riveting events along the journey.

For many, fashionable clothes mean classy, stylish and exciting outfits. But this Christmas, these everyday brands are r...
25/12/2021

For many, fashionable clothes mean classy, stylish and exciting outfits. But this Christmas, these everyday brands are redefining fashion for us.
Is it here to stay or just one shot success of the brands?

Aldi, McDonald’s, Ikea and Marmite jump on the festive bandwagon with branded jumpers, pants, hats and baubles

We are pleased to announce the winners and runners-up of our JCC event of 2021, Croupier's Deal. A warm thanks to all th...
15/11/2021

We are pleased to announce the winners and runners-up of our JCC event of 2021, Croupier's Deal.
A warm thanks to all the teams for participating and making this event a success.

There is no sincere love than the love of food. This Halloween, food brands present you with an option of wearing your f...
31/10/2021

There is no sincere love than the love of food. This Halloween, food brands present you with an option of wearing your favorite food costume than just eat it.

This Halloween 2021, show love for your favorite foods brands, from Dunkin' to White Castle, with these official Halloween costumes.

The festive season in India has arrived, which entails a buying frenzy. Let's have a look at the brands that are willing...
15/10/2021

The festive season in India has arrived, which entails a buying frenzy. Let's have a look at the brands that are willing to spend a lot of money to satisfy customers' buying desires.

Durga Puja 2021 sees a mix of traditional and new-age brands advertising across platforms, with a ‘social message’ agenda.

“If it doesn’t sell, it isn’t creative enough.” In the bid to be the best product and sell it to the customers, often br...
10/10/2021

“If it doesn’t sell, it isn’t creative enough.” In the bid to be the best product and sell it to the customers, often brands tell us we are not smart enough or attractive enough. Have modern advertisements gone too far to sell?

There are psychological principles, or neuromarketing, used in ads, that entice people to buy. And neuromarketing does have a dark side, influencing people to buy out of FOMO (fear of missing out), making claims that a product or service will bring happiness, and using high pressure tactics to induc...

"It is time that we all see gender as a spectrum instead of two sets of opposing ideals."This IAF advertisement breaks t...
08/10/2021

"It is time that we all see gender as a spectrum instead of two sets of opposing ideals."
This IAF advertisement breaks the long running stereotype and celebrates women power.

In a film conceptualised by Grey Group, the Indian Air Force endeavours to break gender stereotypes and promote equality with the message that when it comes to the service of the nation there should be no distinction based on gender

Embracing the boyish charm of "Kanha," have a look at how brands have integrated their products and services, signifying...
01/09/2021

Embracing the boyish charm of "Kanha," have a look at how brands have integrated their products and services, signifying their involvement in the Janmashtami dialogues.

From Money Heist to childhood antics to celebrating Indian athletes' performance at Paralympics. Here's how brands wished Janmashtami 2021

Get set for a marketing filled weekend extravaganza!Marketing Connect: in collaboration with NavKiran and Ms Sanjula Mig...
10/08/2021

Get set for a marketing filled weekend extravaganza!
Marketing Connect: in collaboration with NavKiran and Ms Sanjula Miglani, brings a couple of exciting and informative workshops. Grab your chance to connect and sharpen your marketing skills. Registrations open!
For any queries, do reach out to us at [email protected].

Let's see how today, the 30th of June came to be known as Social Media Day, and also, the silver lining of social media ...
30/06/2021

Let's see how today, the 30th of June came to be known as Social Media Day, and also, the silver lining of social media during these trying times of the pandemic.

As World Social Media day is celebrated annually on 30 June, we bring to you its history, significance, quotes and how it emerged as a ray of hope amid the Covid-19 pandemic.

12/06/2021

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