License India

Zen Diamond India has entered the e-commerce segment with the launch of its Celeste and Gem Pop collections on Amazon India and Myntra. The move marks the brand’s strategic expansion into digital retail as it targets younger consumers increasingly shopping for fine jewellery online.

Read more: https://www.indianretailer.com/brandlicense/archives/news/zen-diamond-india-expands-e-commerce-presence-new-jewellery-collections.n5404

GIVA has named Kriti Sanon as its new brand ambassador and launched a campaign titled ‘Style, Sealed in Silver’. The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing. According to the company, the initiative reflects evolving consumer preferences around jewellery, personal style, and daily wear accessories.

Read more: https://www.indianretailer.com/brandlicense/archives/news/giva-names-kriti-sanon-face-new-silver-jewellery-campaign.n5403

Zivame has introduced a new campaign titled ‘Makes Room For Change’, highlighting how women’s bodies undergo changes over time and the role of intimate wear in adapting to those shifts.

The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.

Read more: https://www.indianretailer.com/brandlicense/archives/news/zivame-launches-makes-room-change-intimatewear-campaign.n5401

S8UL Esports has announced a partnership with CAMP ENERGY by Reliance Consumer Products Limited for its Esports World Cup (EWC) 2026 campaign.

As part of the collaboration, Campa Energy will serve as the title sponsor for S8UL’s campaign leading up to the Esports World Cup 2026. The partnership comes as the esports organisation expands its participation across multiple international gaming titles this season.

Read more: https://www.indianretailer.com/brandlicense/archives/news/campa-energy-becomes-title-sponsor-s8ul-ewc-2026-campaign.n5399

John Deere has entered the men’s personal care category for the first time through a collaboration with Every Man Jack, expanding its brand presence beyond equipment and lifestyle merchandise into grooming products.

The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner. The collection is available in two fragrance variants inspired by John Deere’s industrial heritage.

Read more: https://www.indianretailer.com/brandlicense/archives/news/john-deere-debuts-mens-grooming-collection-collaboration-every-man-jack.n5395

MINISO has launched its first-ever MINISO Gallery at Bund City Hall Plaza in Shanghai as part of its broader strategy to strengthen its intellectual property and cultural ecosystem beyond retail.

The new gallery space debuted with an exhibition featuring Indonesian artist Ryo Laksamana, also known as RYOL, marking the beginning of MINISO’s long-term platform aimed at supporting artist-led IP creation and global cultural collaborations.

Read more: https://lnkd.in/gKkxr8r2

Healthy Master Pvt. Ltd. has launched a new digital campaign featuring Milind Soman to promote healthy snacking and mindful eating habits among consumers. The campaign includes a brand film along with short-format digital content focused on evolving snacking preferences and the growing demand for healthier food alternatives.

Read more: https://www.indianretailer.com/brandlicense/archives/news/healthy-master-partners-milind-soman-promote-healthy-snacking.n5393

MyFitness has rolled out a new digital campaign featuring Natasa Stankovic to promote protein-focused breakfast options designed around convenience, taste, and daily consumption habits.

The campaign showcases MYFITNESS Chocolate Crunchy Peanut Butter along with Pro.Fitness High Protein Chocolate Oats, positioning protein-rich breakfasts as an accessible part of everyday routines.

Read more: https://www.indianretailer.com/brandlicense/archives/news/myfitness-partners-natasa-stankovic-protein-breakfast-campaign.n5392

Rare Rabbit has entered the travel gear category through a partnership with Escape Plan, marking the brand’s expansion beyond apparel into lifestyle-focused mobility products.

The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.

Read more: https://www.indianretailer.com/brandlicense/archives/news/rare-rabbit-x-escape-plan-launch-premium-travel-lifestyle-venture.n5390

Kalki Fashion has collaborated with Rhea A Kapoor to launch a limited-edition occasion wear collection that blends contemporary styling with traditional craftsmanship.

The collection introduces a modern interpretation of occasion dressing through fluid silhouettes, lightweight constructions, and versatile styling aimed at consumers looking for more adaptable and globally influenced fashion choices.

Read more: https://www.indianretailer.com/brandlicense/archives/news/kalki-fashion-x-rhea-kapoor-introduce-contemporary-couture-collection.n5389