07/04/2025
We are hiring
Job Title: Social Media & Branding Expert
Type: Full-time
Location: Shyam Bihari Public School, Etah
✅ Key Responsibilities:
Social Media Strategy & Planning:
- Develop monthly content calendars for Instagram, Facebook, YouTube & WhatsApp.
- Plan campaigns for admission, events, festivals, result day, student success stories, etc.
Content Creation & Curation:
- Knowledge of AI/GPT like ChatGPT/Gemini/Perplexity etc
- Write engaging captions, stories, and posts in Hindi + English mix for maximum relatability.
- Coordinate with photographers/designers or use tools like Canva to create quality visual content.
- Develop short video reels for school activities, student testimonials, etc.
Branding & Communication:
- Build and maintain consistent school branding across all platforms.
- Create brand guidelines to reflect school values (education, discipline, empowerment).
- Plan storytelling-based posts to emotionally connect with parents (especially from rural areas).
Community Engagement:
- Respond to comments, messages, and queries on social platforms promptly.
- Handle parent/student reviews and testimonials smartly.
- Performance Tracking & Reporting
- Monitor post reach, engagement, leads (inquiries), and conversion.
- Use tools like Meta Business Suite or Creator Studio for insights.
Submit weekly/monthly performance reports:
- Collaboration with School Team
- Coordinate with teachers, principal & admin to cover school events.
Promote internal achievements, cultural activities, board results, etc.
- Advertising (Optional but Preferred)
- Run paid ad campaigns on Facebook & Instagram for admissions.
- Optimize ad creatives and targeting for leads from local and rural areas.
🛠️ Skills Required:
- Social Media Management (Instagram, Facebook, YouTube)
- Basic Graphic Design (Canva, Photoshop is a plus)
- Video Editing (VN/CapCut/InShot/Canva Video Editor)
- Copywriting & Caption Writing (Hindi + English)
- Branding knowledge (color psychology, fonts, tone)
- Knowledge of Local Audience (UP/Bihar rural + semi-urban appeal)
- Analytics (Basic knowledge of Meta Insights, YouTube Studio)
🎓 Qualification:
- Bachelor’s degree
- Prior experience with a school/educational brand is a bonus.
- Fresher with strong portfolio and creative mindset can also apply.
🌟 Preferred Personality Traits:
- Passionate about education & child development
- Creative thinker with strong aesthetic sense
- Emotionally intelligent to understand parent psychology
- Discipline in content scheduling and deadlines
Send your CV at "[email protected]"