Marketing Club , IMI New Delhi

"A brand is a voice, a product is a souvenir." - Lisa Gansky

Presenting Brand Buffet, a bi-weekly amalgam of news about big brands and the world of marketing.

Disney+ Hotstar has collaborated with Swiggy for ‘House of the Dragon’
and Puma announced Hardy Sandhu as its brand ambassador.
WhatsApp has launched the India edition of its global brand campaign,
Limca has entered into hydration-based sports beverages with campaign and much more.


International Management Institute, New Delhi

It is extremely difficult to promote a condom brand in India because any discussion of sexuality is frowned upon. However, there is a significant market for condom brands in India.
Given that India is the second most populous nation in the world, a condom brand is necessary to promote and raise awareness.
Most of the time, viewing a condom commercial makes people wince, yet D***x knows how to market and sell itself effectively.



International Management Institute, New Delhi



***x

They giggle, they cry, they play and they fight,
The moments of happiness and sorrow they shared have made their bond stronger.
They may not be the ones you like the best.
They may not be the most interesting,
but they are the closest and probably the clearest to you.

To all the brothers and sisters out there.
The Marketing Club wishes you a very Happy Raksha Bandhan with your special someone!!!

Mountain Dew is everywhere these days. This highly-caffeinated, electric-coloured drink is marketed toward a young crowd looking to live life on the edge.

Mountain Dew soda was born in the foothills of the Smoky Mountains in Knoxville, Tennessee. The brothers Barney and Ally Hartman, created a mixer to make whiskey taste better as the brothers' favourite bourbon mixer, a lemon-lime drink called "Natural Set-Up", wasn't available when they moved to Tennessee.

Not only was Mountain Dew invented for whiskey, it’s named after it too. The name “Mountain Dew” was a slang term for moonshine and of course moonshine is a slang term for homemade whiskey. It’s called “Moonshine” because it was made at night to hide the smoke from the stills during prohibition.

International Management Institute, New Delhi

While most business owners only dream of the time when they’ll be free from the shackles of advertising expenditure, there are some brands that live the dream.
Advertising is an important marketing strategy to earn profits by keeping customers informed about products and services and thus resulting in massive sales.
But some brands oppose the accepted procedures that most advertisers live by today, and it separates them and creates buzz due to their innate uniqueness.
Brands like Lamborghini, Naturals Ice Cream, Rolls-Royce, Zara, and many more do not use TV commercials to advertise their products because they believe the most ideal approach to grow their buyers is to be straightforward to them and to consistently continue to convey the USP of every item to the buyers.



International Management Institute, New Delhi

IRON MAN once said...
“I shouldn’t be alive… unless it was for a reason. I’m not crazy, Pepper. I finally know what I have to do. And I know in my heart that it’s right."

Years before, refusing to hire Robert Downey Jr. as Iron Man, Marvel stated, "We will not cast him at any cost.".
Director Jon Favreau's choice as Iron Man, Robert Downey Jr. was not popular with Marvel back then, who refused to cast him. Not because of lack of talent, per se, but rather because of his history with drugs and alcohol.
However, he rose again, created a mark, and rebranded himself as a modern-day Iron Man.

In this July 2022 edition of Marketing Directions, In this article, we explore how Robert Downey Jr. rebranded himself in the industry and created an impact on every youth out there as an Iron Man. How the Marvel Cinematic Universe allowed Robert Downey Jr.
to re-establish himself with a new persona altogether.

Happy Marketing!

Link to the blog: https://lnkd.in/dZYChH_S

Zero advertising, but a strong bottom line, that's what Zara swears by when it comes to marketing.

In the later months of 2001, if you had shopped for jeans at any Zara outlet in New York City, you probably purchased black jeans. This wasn't just a coincidence; Fast Fashion adheres to this strategy as a core value. Following the September 11 attacks, Zara's store managers realized that most of their customers were glum. It was relayed to Zara's designers, who acted swiftly. Soon after, Zara launched a black-only collection.

Essentially, turnaround time means the duration it takes for a new collection to replace an old one. The average turnaround time for fashion retailers is 3-6 months. Comparatively, Zara can deliver a complete line from canvas to store shelf in two weeks, as demonstrated in the aftermath of September 11.

International Management Institute, New Delhi



#9/11

Presenting Brand Buffet, a bi-weekly amalgam of news about big brands and the world of marketing.
This week, Oppo signs a two-year sponsorship agreement with UEFA, Shiprocket acquired Omuni from Arvind Ltd for Rs 200 crore in cash and stock, Amazon unveils updated Prime video user interface, Cosmo Films rebrands to Cosmo First, Tata Starbucks Pvt. Ltd. has announced the launch of campaign, Infosys has signed a definitive agreement to acquire BASE life science, Pharmeasy announced Aamir Khan as its brand ambassador, ICICI Lombard General Insurance has launched a new 360-degree campaign ‘ ’ and much more.

International Management Institute, New Delhi

The current times have put telecom services and reliable connectivity at the centre of the daily lives of customers. Be it Work from Home, Virtual Classrooms, Online shopping, or Digital Entertainment, telecom networks have become the backbone for accomplishing most things from within the safety of our homes.
Airtel is an established and well-known brand in the telecom sector. It is a market leader in India and is catering its services effectively. It is known for its innovation and working culture.
Keeping consumer obsession at the core of its DNA, Airtel Promises to go the Extra Mile for its Customers!


International Management Institute, New Delhi

"Sometimes, you just have to start all over differently."
- Bernard Kelvin Clive

A US-based operator of discount stores, Walmart Inc., formerly called Wal-Mart Stores, is one of the world's largest retailers and is among the world's largest corporations.
In the April'22 edition of Marketing Directions,
Read our take on Walmart Inc's Rebranding approach and methodologies that bolstered them to survive and grow.

Happy Marketing!

She’s at the centre of your Starbucks cup. As you sip your latte, the green legendary creature stares into your soul.The star of Starbucks.

The famous twin-tailed siren on Starbucks' logo was inspired by Greek mythology. According to these stories, it was assumed that sirens were creatures that lured sailors in order to attack and devour them off the coast of an island in the South Pacific. Hence, it could be said that the siren similarly symbolized Starbucks’ desire to lure coffee lovers to its store.

The iconic twin-tailed siren on Starbucks’ logo serves as a reference to Seattle and the sea. Wanting to communicate Seattle’s close proximity to the sea, the siren is seen to have hair that looks similar to ocean waves. The siren represents obsession, addiction, and entrapment.



International Management Institute, New Delhi

-TailedSiren