The Marketing Society - Department of Commerce,SGGSCC

Building a strong customer base is no more an option but a necessity in today's marketplace . Emotional Branding proves to be a viable option in this regard as :

▪It creates a bond between the consumer and the product by provoking the consumer's emotion.
▪​It creates an emotional memory between the buyer and the product as a form of connection that goes beyond need.
▪​It shapes a business to be an aspiration instead of simply being known.

As the old saying goes “feelings are facts” , it makes consumers to use their emotions as the foundation of their judgement and thus makes the company earn more profits 💯🔥

Content Credits : Pavleen
Tech Credits : Rohan

Today, let us remember the real artist💯.
Happy republic day🇮🇳🇮🇳 to everyone, from team MARKSOC.

Keep your friends close and enemies closer 😉 .

“There are some people who live in a dream world, and there are some who face reality; and then there are those who turn one into the other.”

Had the coolest experience attending ComicCon? When you think of fashion brands, does Benetton cross your head?
Or ever heard IndiaMart ke sath ?

Get ready to unbox the secrets of corporate world and learn how things actually work!!!!! 🤩

Urja, Department of commerce brings it’s lecture series on ”Marketing@2020” organised by The Marketing Society, Department of Commerce, SGGSCC.

The eminent Speakers for the event are -
Aniruddho Chakraborty - Head of Marketing,Comic Con India.
Jasleen Kaur Gumber - Head of Marketing, Benetton.
Devan Bhalla - Senior Brand Manager, IndiaMart.

With years of experience they have a lot to offer.
1 Day to Go
So don't miss out! 🔥🔥

Date - 17th January,2020
Time - 12 PM onwards
Venue - Sahibzada Ajit Singh Auditorium, SGGSCC.

Register at - bit.ly/markggs2020

For queries, Contact:
Siddharth
97173 37845
Mansi
9711852355

Note: Students across Delhi are welcomed. Just register and show up with your college IDs

"Marketing is no longer about the stuff that you make, but about the stories you tell".✨

Jasleen Kaur is heading Marketing & PR for Benetton India sub-continent. Having more than a decade of experience in brand management and storytelling, she is a keen researcher and has to her credit copyright research papers and articles. She is associated with Oprah Winfrey Network as a contributory writer.

She has been recognised as the ‘Top 100 brand custodians in the county’ and ‘Exceptional Woman of Excellence’.
Jasleen is a double Master’s in Literature and Management. Her alma mater includes Delhi University, IIT-Delhi, Jamia Milia Islamia and MDI, Gurgaon.

Come and witness this amazing session 🤩 and don't miss out this great opportunity!🔥

Register at - bit.ly/markggs2020.

Date: 17th January 2020
Time: 12 PM Onwards
Venue: College Auditorium, SGGSCC

"Good marketing makes the company look smart but great marketing makes the customer feel smart"💡. You can market all you want but in the end its the skills you exhibit 💯 We present the next speaker Aniruddho Chakraborty.

He is the Head of Marketing & Communications at Comic Con India and had been formerly working with Boeing, Ericsson & Tata. He is a seasoned and future focused communicator and has proved success in delivering tangible brand goals and driving innovative campaigns.

Join us for this fun filled session covering Marketing Pop Culture - Brands, Memes, Brand Association & Alliance on Marketing@2020 - Special Lecture Series by Urja, Department of Commerce organised by The Marketing Society, Department of Commerce, SGGSCC. 🔥🔥

DATE : 17th January,2020
TIME : 12 PM onwards
VENUE: College Auditorium.

Register at : bit.ly/markggs2020

"Marketing takes a day to learn, but a lifetime to master."✨

Have you always been amazed why one brand performs better than others even though they have similar circumstances & capabilities?
Do you want to learn how to create a distinct image in the minds of customers?

We cordially welcome you to the Special lecture series on Marketing@2020 by Urja, Department of Commerce, organised by The Marketing Society, Department of Commerce, Sggscc 🔥

The First Speaker for the Event is - Devan Bhalla.🎊

He is a Senior Brand Manager at IndiaMART. An IIM Alumnus, he is the first Author from India to have made it to the Coveted list of Top 100 Thought leaders selected from around the world. 💯

He has been a guest speaker at top universities & platforms including the likes of - TedX & BITS Pilani. 😍

Excited already? 🥳

Register at - http://bit.ly/markggs2020

Date: 17th January, 2020
Time: 12 P.M onwards
Venue: College Auditorium

For details, Contact:
Siddharth: 97173 37845
Mansi: 9711852355

A treat for marketing enthusiasts 😋

Yes, you heard it right! 😉
For the first time ever, A marketing based speaker session 👔 is being organised in SGGSCC by The Marketing Society, Department of Commerce🌟

Stay tuned for further details. 💯

Do you get plenty of visitors to your website but low conversions? Do you need to turn your website into a lead generating machine? 🤔
An optimized website conversion path is critical to your success.🥳

What makes a good conversion path? 🔥
A good conversion path combines 5 elements together to help convert a website visitor into a lead.
* A call to action (CTA)
* A landing Page
* A form
* A thank you page
* A personalized confirmation email 💯

Why there is need for an optimised conversion path ? 🤔
- A properly designed website conversion path clearly guides your website visitors through the conversion process 🔥
- A poorly designed conversion path causes confusion, diminishes the user experience, and reduces the number of leads your website converts into customers. 😶

So a good conversion path is very important for your success !! 💯

Content Credits : Riya
Tech Credits : Mansi

In today's buyer-driven marketplace, it becomes important to develop leads effectively. Lead nurturing could be your most important marketing strategy because:

👉it helps you to convert your inbound traffic into real sales.

👉It establishes and nurtures buyer relationships with a strategic lead scoring system.

👉It fills out that framework with thorough content marketing plan. 💯

It would also interest you to note that lead nurturing results in 47% larger purchases per nurtured customers compared to non-nurtured customers.

Moreover, companies that excel in lead nurturing generate 50% more sales-ready leads at 33% lower cost.🔥

You can use online channels such as email, website, social media, blog, etc. for lead nurturing campaigns.

Content Credits : Riya
Tech Credits : Rohan

Business owners are always looking for an edge in marketing their products and services to generate more revenue. Demographics are a key factor in getting that edge over their competitors.

◼The most prominent advantage of demographics is that all the information that a business needs about their customers is readily available to them.
*For example-* single women who own dogs; this demographic might be more likely to spend money on the dog as if it were a child, rather than a pet. This is a good target for pet service and supply providers.
◼Apart from that, it helps in retaining the customers and their loyalty because their specific needs and wants are being focussed on by the brand.

Content Credits : Niharika Khera
Tech Credits : Mansi