28/09/2026
Delete the school’s name from your paragraph. Read it back.
If it works just as well for three other programmes, the research has not started yet.
But here is the important part: This is not about naming more clubs, courses and professors. It is about explaining why one particular resource solves one particular problem for you.
Why generic research happens: Most applicants decide what the essay should say, then go looking for resources that support it. Names get collected without anyone asking what problem each one actually solves. Alumni conversations become quote-mining exercises rather than a genuine way to test whether the school fits.
Start with your gaps, not the website: What do I need to learn before my target role? Which experiences or networks am I missing? What kind of community will stretch me? What do I bring that this class does not already have?
Answer those first and the website becomes searchable. Skip them and everything looks relevant, which is the same as nothing being relevant.
Move from resource to relevance: For every school-specific point, answer four questions. What is the resource? Why does it matter to me? What will I actually do with it? Why is this school especially suited to that need?
Ask alumni better questions: Asking how the culture is will earn you a brochure answer. Try these instead. What surprised you after joining? Which resource mattered more than you expected? What do students on my target path actually use? Who thrives here and who struggles?
One more thing. Admissions committees are reading for what you will add to the community, not only for what you hope to take from it.
Good research does not prove that you visited the website. It proves that you understand why this particular MBA makes sense for you.
Save this before your next school research session.