25/09/2026
What does it take to turn nutrition knowledge into everyday practice?
As part of our series this Poshan Maah, we are bringing together perspectives from stakeholders working to improve maternal and child nutrition.
In this video, Dr. Pankaj Lalit (I.A.S.), Director, Directorate of Women and Child Development, Himachal Pradesh, reflects on an important dimension of the conversation: knowledge alone does not always translate into behaviour change. The choices women make are shaped by the people, practices and circumstances around them.
This is central to how we think about Cash Plus at IPE Global, combining financial support with evidence-based Social and Behaviour Change approaches to help women and families translate resources and knowledge into better nutrition and care practices.
IPE Global is proud to work with the Wcd Himachal Pradesh, to address maternal and child nutrition challenges through a Cash Plus approach.
This Poshan Maah, we continue to explore what shapes her plate - and how we can help women make better nutrition choices for themselves and their children.
Explore here: www.whatshapesherplate.in