Purple Audacity

curbs have reduced currently. Perhaps this is a lull before another storm, perhaps it is the beginning of the , perhaps we still need to be fearful, perhaps it's time to our lives, perhaps........

Purple Audacity played with colours after 2 long years and we wish everyone a very .

May your lives get infused with the colours of , , and

Purple Audacity PURPLE AUDACITY is a method-neutral, insights and strategy consultancy. We design and deliver state - of - the - art researches for our clients using Qualitative and Quantitative frameworks, cultural anthropology, sociology, design thinking, semiotics, behavioural sciences, future foresight, theory....

The Purple Audacity annual retreat announced and has left some lasting impressions of finishing a rollercoaster of an year with , and .

A 800 year old fort was the backdrop for discovering and rediscovering hidden talents of our and sharing some beautiful moments together.

Ahoy 2022! whatever challenges you may be planning to bring in; since together and by supporting each other.

This is one truth that the pandemic has taught all of us and I am referring to the entire human race here. So hang on there my friends. Life remains beautiful 🌻🌻🌻🌻🌻🌻🌻🌻🌻

The start of a new journey doesn't really signal the end of the previous one. The new one is infact stronger because the previous one was so sturdy.

Purple Audacity enters it's 13th year and charters out a number of new milestones ;right from team expansion, presence in and , strengthening of systems and processes, growth of innovation based upon the philosophy of a method-neutral approach to insights and working harder on developing a Culture of empathy and respect.

The symbolic inauguration of this journey is with the emergence of a new that motivates and inspires all of us.

The PARI (our favourite ant with an attitude) is excited to join hands with the new logo. Cheers to forging stronger paths and connections.

Last but not the least, a big thanks to everyone who has played a part. Specially Yellow Brickroad Media for designing the logo.

the source of light for someone.

Purple Audacity had seen the worst period during the second wave. Almost one third of us had suffered from along with our family members in April-May and the experience had left many of us scared for life.

Thus the theme for was to be the source of light for our colleagues and thus we wrote about colleagues who have deeply and positively impacted our lives. The wall in the conference hall had hardly any space left and all hearts were full of love and positivity.

The festivities very obviously had included a fun game Bolly-Jolly created by the colleagues who are in charge of the events this quarter. The Diwali gift was the exquisite boxes of in continuation with our attempt to promote .

And yes, a wonderful spread of food ( bhature being fried fresh and being brought to the table 😃) completed our happiness.

Here is wishing a very happy diwali to all of you as well as your loved ones too🙏. Go on and be the source of light for someone.

? ? Or ?

the Jury is still out on this debate and any final verdict seems unlikely in the near future. However, I am pretty sure that only will be incapable of providing the soul-fulfilling highs of shared discussions, face-to-face collaborations , unplanned interactions resulting in new learning and the joy of sharing meals.

The grand meal shown on the attached pictures are of a feast that was cooked and presented to their colleagues by the duo Robi and Meeta who work as Office Assistant with Purple Audacity . It was their way of expressing their happiness at the office opening up within the ambit of a hybrid model. Their only request was that everyone should be allowed to come for the short duration of lunch and then only those who are scheduled to work from the office basis the roster can stay back.

And we happily did that! Nobody wanted to miss out on such great food that had been so lovingly prepared and with such an immense effort.

Why did Robi and Meeta willingly take so much extra work?

Do you have an answer?

Purple Audacity had to take a call on what could be the starting point for the sirca #2021 and was the winner.

The plan is to also open up some subsequent training modules to a larger team including those who work with us maybe as freelancers or those who intern with us; later during the year.

Just a simple way of contributing towards up-skilling to perhaps a small network to start with but there is hope that the knowledge will cascade further and touch other lives too.

Purple Audacity Gingerly stepping into offline group discussions for methodologies that are really difficult to administer digitally. COVID protocols being adhered to very consciously.

is the guiding light for all decisions on keeping our participants, partners and ourselves safe.

What is your first reminder of nowadays?

Earlier, it used to be one of your parents reminding you about the upcoming festival with a request to prepare for the same in advance...get something for your loved ones, for those who work with you/for you, for yourself, for the house, for the religious ceremonies that often accompany the festivals in .

However, the early reminder nowadays often comes from with absolutely inspiring communication cajoling you to partake the and .

Do you feel offended and consider this an intrusion into your privacy? Perhaps not. The you hear makes a lot of sense often.

will try to help you deconstruct the layers and understand what could be the foundation of successful to make the best out of festivals.
Gautam Ghosh

A warm welcome to Danika, Sanchita, Anvita, Shrishti, Preksha, Ananya and Veyom for joining Purple Audacity . The pandemic induced situation had resulted in a novel and unique online .

Conceptualized by the colleagues led by Vivek Srivastava , who are taking care of all events this quarter held a wonderful session where the existing team members were introduced to the new joinees in a fun filled way. What could be a better way to make the new members easily board this exciting journey in pursuit of .