NTA UGC NET Management Coaching

Holistic marketing does not include?
(A) Internal Marketing
(B) Integrated Marketing
(C) Performance Marketing
(D) Financial Marketing

In marketing research, primary data can be collected through?
(A) Observational Method
(B) Survey Method
(C) Experimental Method
(D) All of the above

Which of the following is direct marketing?
(A) Face to-face marketing
(B) Catalogue marketing
(C) Direct mailing
(D) Test marketing

‘Trading on equity’ refers to?
(A) Optimum capital structure
(B) Appropriate capitalisation
(C) Capital gearing
(D) Watered capital

If the going rate of interest is above the coupon rate, the bond will sell?
(A) At a Premium
(B) At a Discount
(C) At Par
(D) None of the above

Which is not a centralised communication network system?
(A) Wheel Network
(B) Y-shaped Network
(C) Circle Network
(D) Chain Network

Which is not a perceptual process stage?
(A) Attention/selection
(B) Interpretation
(C) Follow-through
(D) Retrieval

The principle of Scalar Chain refers to?
A. Continuous line of authority
B. Monetary motivation
C. Job rotation
D. Informal communication

Which of the following is the essence of strategic management?
A. Long-term planning
B. Environmental scanning
C. Competitive advantage
D. Organizational structure

The “Hawthorne Experiments” were conducted at?
A. Ford Motors
B. Western Electric
C. IBM
D. Toyota

Who is known as the “Father of Scientific Management”?
A. Henry Fayol
B. F.W. Taylor
C. Elton Mayo
D. Max Weber

The customer joining the queue and leaving it afterwards is defined as?
(A) Jockeying
(B) Balking
(C) Reneging
(D) None of the above