29/11/2025
๐๐ก๐๐ญ ๐๐จ๐๐ฌ ๐๐ง๐๐ข๐โ๐ฌ ๐๐ข๐ซ๐ฌ๐ญ ๐ฌ๐ฆ๐๐ฅ๐ฅ ๐ญ๐ซ๐๐๐๐ฆ๐๐ซ๐ค ๐ฆ๐๐๐ง ๐๐จ๐ซ ๐ฌ๐๐ง๐ฌ๐จ๐ซ๐ฒ ๐๐ซ๐๐ง๐๐ข๐ง๐ ?
For the first time in Indiaโs IP history, the Trade Marks Registry has accepted a smell as a trademark, recognising the rose fragrance infused into tyres.
This development marks a major shift in how Indian law views non-conventional trademarks and how brands can protect sensory experiences beyond logos, words, and colours.
In this breakdown by the iPleaders team, youโll find a clear explanation of how the rose scent was converted into a 7D olfactory map, the legal tests for distinctiveness and graphical representation, the TRIPS compliance angle, and why this milestone could redefine the future of multisensory branding in India.
๐๐ข๐ง๐ค ๐ข๐ง ๐๐จ๐ฆ๐ฆ๐๐ง๐ญ๐ฌ.