6 Degrees BCW

Deepshikha Dharmaraj, CEO, BCW India Group, participated as a panelist at Afaqs CommuniCon on March 15th, sharing her perspective on ’Do PR firms use data as well as they should - or could?’.

Deepshikha Dharmaraj, CEO, BCW India Group, has been featured amongst the leaders of the industry in a campaign by Social Samosa- “Women that have empowered women in advertising & marketing to pursue their dreams”. Read here- https://www.socialsamosa.com/samosa-snippets/women-empowered-women-in-advertising-marketing-4266516 (link in bio).

The realm of Public Relations has expanded beyond traditional communication strategies. Today, it includes various initiatives such as influencer marketing, data analytics, crisis management, employee engagement, and purpose-driven campaigns. In her exclusive interview with e4m, Deepshikha Dharmaraj, CEO, BCW India Group, shares her insights on the rapid growth of Public Relations and the increasing significance of comms initiatives.

Read the full interview here- https://www.exchange4media.com/pr-and-corporate-communication-news/pr-comms-has-the-mktg-discipline-that-touches-multiple-stakeholders-at-the-same-time-132614.html

Cricket continues its dominance in BCW’s 2023 International Sports Federations Social Media Ranking! With an impressive 16% surge in followers from last year, the International Cricket Council (ICC) stands tall with 106,519,541 combined followers across platforms like Facebook, Instagram, LinkedIn, Threads, TikTok, YouTube, and X. FIFA and FIBA closely follow, but cricket secures the social media throne! Read the full report for insights into social media trends and noteworthy leaders in the sports realm.

Link here- https://connect.bcw-global.com/News/105801/cricket-on-top-again-in-bcw-s-international-sports-federations-social-media-ranking

A milestone moment. and are uniting to create Burson, a global leader built for a new era of communications. This is a significant moment of transformation for our companies, one that fundamentally changes the landscape for our clients and creates new opportunities for our people.

Our two agencies share similar ambitions, complementary strengths and many clients. By coming together as Burson, we will draw upon the rich heritages of both to build an agency that sets the standard for the most strategic, technology-driven communications offer in the industry, focused on building and protecting reputation.

Corey duBrowa, currently global CEO of BCW, will become global CEO of Burson and AnnaMaria DeSalva, currently global chairman and CEO of Hill & Knowlton, will become global chairman of Burson. Together, they will oversee agency strategy, client service, employee experience and culture. Burson will be operational as of July 1, 2024.


We’re excited for what’s to come in this new chapter. Read more at the link in our bio.

Our heartiest congratulations to Ayan Dutta, Senior Director, Brands, Sports & Entertainment, Genesis BCW, on getting featured in the Reputation Today Top 40 Young Turks list.

Employee engagement and internal communications can be a transformative force-multiplier for businesses. In his latest blog post for BusinessWorld People, Pierre Fitter, Senior Director, The Hub, BCW India Group, delves into how organisations can manage the dynamics of multi-generational workplaces and builds on key insights from BCW’s ‘Expectations at Work’ study. 
Read more to learn about how leaders can better align teams to the company’s purpose through effective communication. https://bwpeople.businessworld.in/article/Engaging-With-Employees-In-A-Multi-Generational-Workplace/17-01-2024-506383/

Kicking off the new year with our annual townhall, setting the tone for success. Embracing collaboration and a growth mindset, we’re proud to stand with our dedicated team. Cheers to continued victories and shared growth in the coming years!

Excited to share that Vandana Sandhir, India Lead, Six Degrees BCW and Chief Client Strategy Officer, BCW India Group, has been honored with a spot on the prestigious PRmoment India 30 under 30 jury.

Kickstarting 2024, Pierre Fitter, Senior Director, The Hub, BCW India Group, delves into how comms professionals can mitigate the risks of Generative AI.  Addressing issues like deepfakes, Coordinated Inauthentic Behavior (CIB), biased data, and copyright challenges, the blog reveals pivotal solutions—digital watermarks, deepfake crisis simulations and other cutting-edge tools—that can make comms programmes more resilient. For a thorough grasp of how you can safely engage Generative AI, read the full blog here: https://www.bcw-global.com/newsroom/india/navigating-dark-waters-balancing-ais-risk-reward-for-public-relations

Fueled by a commitment to foster a growth mindset in our people, we empowered our teams in 2023 with comprehensive learning opportunities. Over 400+ employees participated in more than 100 sessions, delving into diverse topics ranging from Integrated Campaign Planning, Building Winning Teams to Purpose-driven Communications and Generative AI in PR. Swipe left to know more!
people

Vandana Sandhir, India Lead, Six Degrees BCW and Chief Client Strategy Officer, BCW India Group, shares her views on AI, its impact on reputation, and other trends for 2024, in a conversation with PRmoment.

Read the full article here –
https://www.prmoment.in/india-pr-industry-year-end-review-look-ahead-at-2024