12/10/2023
Now this is what we call a perfect use case of premium model.
Did you guys notice what recently did? Instead of giving exclusive benefits as a premium customer (which would be smart shuffle, in this case), they made shuffle and play in order options as premium.
Any guesses why? Because as a user/ music lover, we find a particular playlist, review the songs inside and just play that on. And this basic feature is now a premium user benefit.
Would Spotify succeed in this unique play and gain more premium customers or start losing out customers to its competitors? Share your thoughts in the comments section.