Mashup Edu

We’re thrilled to share that MXP Cohort 7 is powered by .ind as our official Distribution Partner! 🎧✨

Distribution may be the first step in releasing a song into the world, but it’s also one of the most crucial ones — making sure your music reaches the right platforms, the right listeners, and the right opportunities. ⚡️

With TuneCore supporting this journey, our Cohort 7 artists will be better equipped to take their music from creation to release with confidence. Here’s to stronger releases, smarter steps, and many more songs finding their audience. 🚀

Everyone sees the song. 👀
No one sees what the artist feels on release day.

The anxiety.
Checking streams again and again.
Comparing with other artists.
Pretending to be happy on Instagram.
Wondering if you should keep doing this.

We spoke to independent artists and asked them one simple question:
“What do you actually feel when you release music?” 🤔

This video is made from their real answers.➡️

If you are an artist and you’ve ever felt this way, you are not alone.
And you can share your experience anonymously to help the industry understand what artists are really going through.

👉 itstimetotalk.in

It’s time to talk.

Big news! 🚀

We’re excited to share that Mashup Edu is partnering with .del , a space where the people building the future of Indian music come together. 🙌🏻

From artists pushing boundaries to professionals shaping the industry, RISE//DEL brings the conversations, knowledge, and connections that are shaping what’s next for music in India.

|| 11–13 March || New Delhi📍

Glad to be a part of this ecosystem and to contribute to the journey of emerging artists through the Mashup Edu community.🤝

See you at RISE! 🎶✨

A huge thank you for leading a truly insightful session on Music Publishing 101 & Sync Licensing, two of the most crucial yet often overlooked pillars of the music business.💡

Ravdeep broke down complex concepts into real, actionable insights helping our cohort understand the true value of their songs beyond streaming.

As the founder of a next-generation music and IP licensing platform with a catalogue of over 4,000 tracks from India’s leading independent and regional artists. Ravdeep is redefining licensing with a transparent, artist-first approach.

Thank you, Ravdeep, for simplifying one of the most complex corners of the industry and empowering our artists to think beyond just making music to owning, valuing, and licensing it smartly.🙌

A huge thank you to .ishi for a deeply insightful and eye-opening session on Label Readiness — one that helped our artists understand what really goes on behind the scenes before signing with a label. 🎶✨

In this session, Ish*ta walked our cohort through the journey from being independent to being label-ready.🙌🏻

Currently heading Live Business at while also overseeing the Artist Management and Sync departments, Ish*ta brings over 9 years of experience in talent management, intellectual property, and project leadership.🫡

Thank you, Ish*ta, for empowering our cohort to look at label deals not as the destination, but as one of many possible paths to building a sustainable artist career. 🌟



*taMehta

A massive thank you to for an incredibly refreshing session on “Beyond Press Releases: PR as Culture.” 💥

In this eye-opening session, Prachee helped our cohort look at PR not as a one-time campaign, but as a long-term cultural narrative, something that shapes how people feel about your music, not just how they hear it. From understanding the power of storytelling and timing to building your own voice within a scene, she broke down how artists can create visibility that’s authentic, organic, and lasting.

As the founder of .in ?, a PR and creative consultancy building homegrown artists and brands, Prachee has led campaigns with Gully Gang, Believe, Sony Music and more, while working with Steel Banglez, Shah Rule, Dhruv, W.l.S.H, and rising talent. In 2024, she also launched GIRLS GIRLS GIRLS — creating intentional spaces for women in music.

At the intersection of pop culture and subcultures, Prachee continues to build movements that feel real and this session left our artists with a new lens on how to turn their story into culture. ✨

Massive thank you to for a powerhouse session on DIY Touring — one that pulled back the curtain on what it really takes to take your music on the road, independently and intentionally. 🚐🎶

From building a tour from scratch to managing logistics, budgeting, and local outreach, Yama walked our cohort through the real workings of touring, minus the glam, but full of strategy, adaptability, and hustle. She shared how every show, venue, and collaboration can be a stepping stone to building a lasting live presence.

As a seasoned Talent Manager, Yama began her journey with Big Bad Wolf, touring with Vir Das’ Alien Chutney in 2016 before going on to manage Indian Ocean since 2019 and Parvaaz since 2017 — guiding both acts through major tours and releases. Today, as Head of Talent at (under Skillboxes), she manages an incredible roster.

Thank you, Yama, for empowering our artists to see touring not as a distant dream, but as a doable, learnable, and deeply rewarding part of their artistic journey. 💫

A huge thank you to for an incredibly insightful session that gave our cohort a true inside look into the world of artist management. 🌿

Aranyaka helped our artists understand how management is really about building a team around a vision, where strategy, creativity, and communication move hand in hand. From learning how to identify the right manager to setting expectations, navigating timelines, and staying aligned creatively — this session gave our cohort clarity on what a healthy artist–manager relationship actually looks like.💪

With a Master’s in Music Business from NYU and a journey that began at Roc Nation, Aranyaka has worked with Gully Gang and Madverse before founding her own company, .otw . Known for managing and .dossmusic and leading major releases like Obsessed, Pink Blue, Sab Chahiye, and Midtown Madness, she brought real case studies and ground-level experiences that made this session one of the most practical yet inspiring ones so far. ⚡️

Thank you, Aranyaka, for helping our artists connect the dots between vision, management, and growth and showing that every strong artist career is built on partnership, trust, and purpose.🫡

A huge thank you to for an insightful deep dive into how artists can move beyond just listeners and build a community of superfans. 💫

Drawing from her decade-long journey across India’s music and entertainment landscape, from shaping independent music at JioSaavn to now leading TuneCore’s South Asian operations: Akhila decoded what it truly takes to nurture an audience that stays, supports, and grows with you.🫡

Akhila is an award-winning marketer with over a decade in the Indian media and entertainment industry. Previously the Head of Marketing at JioSaavn, she helped shape India’s independent music ecosystem — from launching digital concert IPs like live@saavn to co-leading the $1B JioSaavn rebranding.

She has represented India at global stages like SXSW (Austin) and OyaFestival (Oslo), and continues to empower artists across the region to grow, engage, and build lasting fan communities.

It was our pleasure to have you with us on this journey and thanks again, Akhila, for such an inspiring and insightful session! 🌟

We had an inspiring session with .sachdeva ( ) on The Artist Blueprint ✨.

As the founder of Artizen, Meher is helping artists go beyond just making music. She’s guiding them to build brands, movements, and lasting legacies. 🚀

Ever wondered how to stand out as an independent artist in today’s music industry? 💡

From leading with your story to building superfans and turning merch into a movement, this session was packed with game changing insights for every creator. 🎶🔥

A huge thank you to Meher for empowering our cohort with knowledge that will help artists shape their careers with clarity and confidence. 🙌✨

We had an insightful session with Rohan Nesho Jain () on Maximising Music Distribution ✨.

As the founder of Madverse, Rohan is helping artists go beyond just making music,
he’s guiding them to maximize distribution, visibility, and long-term growth. 🚀

Ever wondered how to get your music heard in today’s crowded industry? 💡

From building a brand that’s bigger than your songs, to mastering metadata, focusing on
major platforms, and choosing distributors wisely and this session was filled with game changing strategies for independent artists. 🎶🔥

A huge thank you to Rohan for empowering our cohort with clarity and confidence to scale their music careers. 🙌✨

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