The communication and media sector in India has grown several folds in the last two decades and is projected to continue growing in the coming decades. On the one hand, the industry has witnessed a virtual explosion in the process of creation and consumption of information and communication and, on the other, an upsurge in the demand for knowledge and professional skills to face the challenges and
the opportunities brought about by the transformative force of communication revolution. While new areas such as the internet and multi-media, on-line Journalism, 3D graphics and animation have emerged in the field, traditional areas such as print journalism and magazine publication, radio, television, films, animation, advertising, public relations, event management and communication research continue to hold ground and offer exciting careers in Communication. The School of Communication at Doon University is a response to these challenges and provides a flexible academic program to study the emerging disciplines and train students for the many exciting professional careers emerging with the convergence of technologies and communication processes. The School offers a 2-year Master's Programme in Communication for students interested in any of the following areas: journalism, social and development communication, advertising, public relations, photography, radio, television, films, animation, graphic design, multi-media, media management and research. The Programme curriculum is wide-ranging and interdisciplinary and carefully balances theoretical and practical information. The curriculum will familiarize students with communication concepts both in theory and practice; introduce them to various streams of the communication discipline; provide hands-on experience on all relevant skill areas and; allow students to specialize in an area for entry-level jobs in communication and media sector. As part of its professional emphasis, the Programme will provide an opportunity to students to gain practical work experience through its internship placements in relevant organization, interact with the leading professionals of the media and communication sector and assist students in finding suitable placements and self-employment opportunities.
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