04/10/2026
The average business takes 42 hours to call a new lead. That’s not the bad ones.
That’s the average. Half are worse. Think about it from the lead’s side: they wanted something badly enough to give a stranger their phone number… and two days later, someone calls.
Wars have been won and lost in that timeframe.
Meanwhile — if you contact a lead within 60 seconds, sales go up 391%.
Not 39. Three hundred ninety-one.
A 4x, from picking up the phone faster.
And 70% of customers buy from the company that contacts them first.
Reason why: buyers have high motivation for short periods of time.
Your lead opted in at a spike of pain. Every minute you wait, the spike fades — until you’re selling to someone who barely remembers why they were interested.
So this week onwards, measure your speed to lead.
If it’s hours, make it minutes.
If it’s minutes, make it seconds.
You’ll know you are fast enough when leads start saying “wow, that was fast.” Happy hunting.
Tas
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