RBG Labs, IIT Madras

"Collective Responsibility for Safer Roads!

RBG labs, IITMadras, in collaboration with IndianRedCross and Commerce and TransportDept, organized a capacity building programme on Road Safety for Red Cross Volunteers. Together, we're driving road safety as shared responsibility with civic society and residents of Odisha!


Venkatesh BalasubramanianState Transport Authority OdishaCommerce & Transport Department Government of OdishaIIT MadrasCMO Odisha

ପବିତ୍ର ଜନ୍ମାଷ୍ଟମୀର ଶୁଭେଚ୍ଛା ଓ ଶୁଭକାମନା। ପ୍ରଭୁ ଶ୍ରୀ କୃଷ୍ଣ ଆପଣଙ୍କୁ ସୁସ୍ଥ ରଖନ୍ତୁ। ଆପଣଙ୍କ ଜୀବନ ନିରାପଦ ରହୁ।

Greetings and best wishes on the auspicious occasion of Janmashtami. May Lord Shri Krishna keep you healthy. May your life always be safe.

Venkatesh Balasubramanian

ଜୀବନ ଓ ସ୍ବାଧୀନତା ଉଭୟ ମୂଲ୍ୟବାନ। ନିଜେ ସୁରକ୍ଷିତ ରୁହନ୍ତୁ ଓ ଏହାକୁ ସୁରକ୍ଷିତ ରଖନ୍ତୁ। ଆପଣଙ୍କୁ ୭୯ ତମ ସ୍ବାଧୀନତା ଦିବସର ଅନେକ ଅନେକ ଶୁଭେଚ୍ଛା ଓ ଶୁଭକାମନା।



Venkatesh Balasubramanian

Glad to have our team from RBG Labs, IIT Madras, leading a Road Safety capacity-building session for the dedicated Youth Red Cross (YRC) Counsellors.

We aim to empower the next generation of road users with the knowledge and skills to make our roads safer for everyone. Together with all the stakeholders, we aim to reach and inspire more communities.

Venkatesh Balasubramanian State Transport Authority Odisha Commerce & Transport Department Government of Odisha

Just like devotees pull the Rath with care and devotion,
let’s move on the roads with the same responsibility and patience. This rathayatra let's take a pledge for come home safe. Wishing all of you Happy Rathayatra.


Venkatesh Balasubramanian

An empathy based 5E model (Engineering, Enforcement, Education, Emergency Care, and Empathy or Human Factors) of road safety is adopted in the The DDHI (Data-Driven Hyperlocal interventions) initiative by CoERS, IIT Madras.

By turning insights into action, DDHI framework and tools assist the District Road Safety Committee (DRSC) to identify human factor issues on the road, assess opportunities to improve at the hyper local level, plan suitable low cost high impact interventions and track implementation.



Venkatesh Balasubramanian

As part of the campaign, BMC organised a bike rally in Bhubaneswar yesterday to promote road safety awareness.

Inaugurated by Mayor Smt. Sulochana Das, the rally saw 500+ participants, including BMC staff, RTO officials, and police personnel—united under the message “Come Home Safe.”

Covering key city routes, the rally highlighted the importance of responsible driving and citizen involvement in road safety.



Venkatesh Balasubramanian, IIT Madras State Transport Authority Odisha Commerce & Transport Department Government of Odisha

As part of the Zero Accident Day (ZAD) initiative, Bhubaneswar Municipal Corporation (BMC) is conducting a Road Safety Awareness Program at the Unit-8 Community Centre.

From traffic rules to everyday safety tips, the session aims to empower citizens with life-saving knowledge.

Let’s drive change!


Venkatesh Balasubramanian IIT Madras State Transport Authority Odisha

As part of the Zero Accident Day (ZAD) initiative, Bhubaneswar Municipal Corporation (BMC) is conducting a Road Safety Awareness Program at the Unit-8 Community Centre.

From traffic rules to everyday safety tips, the session aims to empower citizens with life-saving knowledge.

Let’s drive change!



Venkatesh Balasubramanian. IIT Madras

Our beloved Raja festival has begun. Today is the first day of Raja that's called 'Pahili Raja'. This Pahili Raja we should also pay attention to our safety. Follow all the road safety rules while going out. Enjoy and come home safely.

ଆରମ୍ଭ ହେଲା ସମସ୍ତଙ୍କ ପ୍ରିୟ ରଜପର୍ବ। ଆଜି ରଜର ପ୍ରଥମ ଦିନ ଅର୍ଥାତ ପହିଲି ରଜ ଉପଲକ୍ଷେ ସମସ୍ତଙ୍କୁ ଶୁଭେଚ୍ଛା। ସମସ୍ତେ ପହିଲି ରଜ ପାଳନ ସହ ନିଜର ସୁରକ୍ଷାକୁ ମଧ୍ୟ ଧ୍ୟାନ ଦିଅନ୍ତୁ। ବାହାରକୁ ଯିବାବେଳେ ସଡ଼କ ସୁରକ୍ଷାର ସମସ୍ତ ନିୟମ ପାଳନ କରନ୍ତୁ ଓ ସୁରକ୍ଷିତ ଭାବେ ଘରକୁ ଫେରନ୍ତୁ।

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Venkatesh Balasubramanian

Zero Accident Day (ZAD) campaign continues to gain momentum as drivers at the OSRTC Phulbani depot took the Road Safety Pledge, committing to safer roads. Every such pledge and commitment bring us closer to our vision of Zero Accident Day.



Venkatesh BalasubramanianIIT MadrasCommerce & Transport Department Government of OdishaState Transport Authority Odisha