L'Attitude 13 05' at Great Lakes

o showcase their unique talents and compete against each other in various events spread across different functions; it keeps getting bigger and better with each passing year! The festival centers around a different theme every year on which distinguished guests from various walks of life share their experiences and insights with the students. The theme for this year is ‘Business Darwinism: Be Distinct or Be Extinct’. The idea of Business evolution is natural; businesses in keeping with Darwinian principles of ‘Being distinct or extinct’ either beat the competition, or find themselves beaten. Many follow, but only a few lead. Many compete for survival, but a few compete for excellence. We constantly strive to be seen, heard, and be deemed relevant. The future of business comes down to one word ‐ DISTINCTION. Business Darwinism is real, and is acquiring admission to the managerial psyche in several forms; but the question is ‐ are we ready?