Kidzee Pammal and Anakaputhur

oped the best-in-class child centric learning methodology called 'iLLUME'. Through iLLUME, Kidzee ensures that every child learns and develops his / her unique potential. Its proprietary pedagogy, iLLUME is what sets Kidzee a class apart from other pre-school chains. Illume is an approach that helps parents and teachers spot the unique potential in each child and help them realize it. This new pedagogy was instituted by Kidzee after a thorough research carried out with around 20,000 parents, 2000 teachers & 1, 30,000 children. ILLUME is different from the one size fits all approach. With keen observation, a note is made of the preferred learning style of each child. Once this is concluded, activities are built around his/her preferred learning style. This approach ensures that no pressure is enforced on the child and hence they grow at their own pace. The child learns HOW to think rather than WHAT to think. Illume was independently validated by M S University, Baroda in January 2010. The content, methodology and assessment techniques of the program were found to be developmentally appropriate and child centered. Moreover, the infrastructure at Kidzee centers was found be safe, welcoming, stimulating, interesting and child friendly. Kidzee runs on a franchisee based model and has won numerous awards as an Education Franchisor at both National and International Forums. With around 2,00,000 satisfied Alumni, they have also trained over 10,000 early childhood educators, nurturing them to be teachers and giving them a fulfilling career. With more than 1000 centres in 330 + cities, its main focus is to provide children with child-friendly curriculum and a child safe learning environment. Kidzee, under its umbrella brand Zee Learn has built another campaign 'I Care' - a national movement to change the way individuals think about prevention of child abuse. By focusing on community activities and preschool and school policies that prioritize healthy child development, this movement is to ensure that child abuse and neglect never occurs in the first place.