Lalitha Jewellery

rtisement, first-ever TV serials called “Aabharana Kadhaigal” telecast in SUN TV, first-ever customer Club with free entertainment programmes only for Lalitha’s customers, etc., etc., On one occasion every baby or girl or woman with the name ‘Lalitha” was given a free handbag without any purchase obligation, which drew long queues of thousands of lalithas in the shop to claim a gift. Lalitha has always chosen an aggressive promotion path with unprecedented ad-sizes & budgets under the guidance of the Mg Director Mr.Kiran Kumar. The entire exercise is underlined by very innovative campaigns and mind-blowing creativity, which won many an accolade for bringing in fresh breeze to the complacent Chennai adworld. In 2007 the Madurai branch was opened. It also proved to be a runaway success from the word ‘GO’. The huge stock in both the shops is hundred percent 916 BIS HALLMARKED. Taking into consideration the woes of middle classes due to high gold prices, Mr Kiran Kumar drastically brought down the “WASTAGE” to less than 10%. The ad-campaign asked the consumers NOT TO ACCEPT any wastage in the market which is more than 9%. This trumpet call by LALITHAA to reject any wastage more than 9% from all other jewellers created unbelievable awareness and market vibrations. Today, Lalithaa Jewellery stands tall as the champion of the middle class consumers who are now more than excited about Lalitha’s wastage which is proven to be the LOWEST in INDIA!!