Marketing Management, DGVC.

Samvaad! Our new edition Marketing Summit for the students of Bcom Marketing Management department is out and set to happen on 20th January 2023. Want to know how a marketer thinks? We’ve got you! Get ready to be enriched by top marketers with the most brilliant insights out there with discussions that are in parallel to the current trends in marketing.

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Everyone is hyped up for Plenum! We hope to see you there! Comment down your new year plans!

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"Google knows it and now so do you. The best marketing conclave is back and ready to help you understand digital marketing better than anyone else"

We are happy to announce the arrival of our Flagship Event- Plenum 23 - The Digital Marketing Conclave, hosted by the department of B.Com Marketing Management of DG Vaishnav College.

We are very proud to announce our collaboration with ; A Not for profit organization, that has been helping Kotler's Quorum in the organizing of the event.

Plenum will have speakers from notable companies and famous Influencers who will be bringing the element of practical exposure to the table.

Plenum is back with great speakers, hot and trendy topics, Entertainment, and much more!
Stay Tuned for more updates!

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Dr. R. Gowtham, a youthful and energetic researcher, is working as Assistant Professor in the Department of Commerce, Christ (Deemed to be University), Bangalore. He completed his Doctorate of Philosophy at the Department of Commerce, College of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur, Chengalpattu District, Tamil Nadu, India.

He has received numerous awards, including the International Institute of Organized Research’s Young Researcher Award, for his outstanding contributions to the field of finance, and it should be noted that, at the age of 25, he holds a national record in the India Books of Records category "Maximum Research Papers written and published by an Individual." His work has also been recognized with Best Paper Awards at many national and international conferences organized by a variety of renowned Indian institutions.

Given Mr. R. Gowtham's energy and imaginative mentality, he has been welcomed as a resource person by many renowned institutions throughout India at the tender age of 25. His investigative attitude has also garnered a worldwide audience. He has been asked to appear as a resource speaker at many conferences in the Philippines, the United Kingdom, Japan, and the United States of America. Mr.R. Gowtham, as a developing young person, is regarded as a mentor and role model by like-minded youngsters and he is continuously motivating people to pursue their goals and achieve success.

On 24th march 2020, A nationwide lockdown was announced and it cost the Indian economy more than 10 lakh crores. One industry that was heavily affected was the milk industry which lost 112.3 crores every single day. There was one company that was able to make a profit during this time, Amul!! .
Amul took a risk to keep the production the same as always as they assumed a change in consumer behavior that other companies did not account for. Unlike other companies,
Amul prepared for a surge in demand for dairy products and just as they assumed, all the Amul products were in high demand among the people. Third party apps like Dunzo, Swiggy, and Zomato were also used to sell over 3 crore Amul products. And thus, Amul's risk had gained them an extra 698 crores during the lockdown.

Biseri is one of the leading companies in India. What did they do to hold the maximum market share in the drinking water industry? Bisleri, apart from packaged drinking water, also launched soft drink hits like Limca, Maaza and Thums up in the 70s to extend their name. The main thing that attracted the audience was there affordable price. However, their pricing was more exclusive and higher in theaters, restaurants and malls.

Bisleri showed innovation in packaging and designing, besides making their products affordable and available. They projected themselves as an exclusive company by sending out promotional slogans like "Har Pani ki bottle bisleri nahi" and "One nation, One water!" They also paired up with the "Vikram" team to promote the movie's poster with every bottle's sticker!

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AARAMBH, meaning 'beginning' is an intra-department event for the 1st year BCom marketing management students being conducted on 9th September, 2022.

As Michael Jordan once said, "Talent wins games, but teamwork and intelligence win championships."

Kotler's quorum aims at giving its fellow juniors a chance to showcase their talents in team and also ease in comfort with their fellow mates creating a good bonding with the department and its people.

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What is brand recognition?

Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign.

In this case, Ford achieved brand recognition by winning the le mans race by beating all odds that were stacked up against them. Ford also had a similar feud with the founder of Tata group, Ratan Tata. When Tata wanted to sell their car division to Ford, Bill Ford humiliated Tata during their meeting, claiming that Tata was bound to fail starting their division of cars. Tata got his revenge after 9 years, when Ford was looking to their Jaguar, essentially saving them from going bankrupt.

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How did boAt gain 2 million loyal customers in less than 5 years? boAt is a product that people never miss while searching headphones and earphones. The biggest Market Street strategy of boAt was that they sold their headphones like fashion accessories! Not just that, they collaborated people from the fashion industry for their unique, comfortable designs.

boAt is known for its convenient design for users. They decided to give these premium quality products at affordable prices.
boAt also took up heavy promotional efforts. They endorsed celebrities like Shikhar Dhawan, Hardik Pandya and KL Rahul to promote their brand. In addition, boAt offered partnership with IPL teams and events like Sunburn to extend their name!

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