ASM, Bhubaneswar

ASTHA Shines National

ASTHA School of Management proudly felicitated Mr. Anup Kumar Deo, MBA (Batch: 2024-26) for securing the 2nd Runner-Up position in the National Level Case Study Competition “Sailing through the Storm”, organized by Bsmart by Business Standard on 25th May 2026. Competing against top B-Schools across India, Anup showcased exceptional analytical acumen, strategic thinking, and problem-solving skills — making the entire ASTHA family proud.

The program was graced by
Hon'ble Principal, Prof. (Dr.) Sharmila Subramanian
Hon'ble Guests from Business Standard: Mr. S Jayaraam (Dy General Manager), Mr. Swaraj Chatterjee (Officer Market Development), Mr. Anant Rajesh Patnaik
(Manager Market Development) and Mr. Manoj Mahapatra (Asst. Manager Market Development)
Esteemed Deans: Prof. Jinasis Mohanty, Dean (T&P), Prof. Manoranjan Nayak, Dean (Academic Affairs), Prof. Sanmaya Kumar Rath, Asso. Dean (T&P)
and esteemed faculty members.

Your achievement inspires your juniors to Dare to Know and aim higher every day. Congratulations, Anup!

Business Standard

Unveiling AUROMAA – ASTHA's Quarterly Newsletter ✨📘

ASTHA School of Management was proud to release the 3rd Quarter of AUROMAA – ASTHA's Quarterly Newsletter for the Academic Year 2025-26 on 25 May 2026. Packed with campus highlights, student achievements, faculty insights, SIP diaries, placement milestones, and thought leadership – AUROMAA captures the spirit of learning and leadership at ASTHA.

The program was graced by
Hon'ble Guests from Business Standard: Mr. S Jayaraam (Dy General Manager), Mr. Swaraj Chatterjee (Officer Market Development), Mr. Anant Rajesh Patnaik
(Manager Market Development) and Mr. Manoj Mahapatra (Asst. Manager Market Development)
Esteemed Deans: Prof. Jinasis Mohanty, Dean (T&P), Prof. Manoranjan Nayak, Dean (Academic Affairs), Prof. Sanmaya Kumar Rath, Asso. Dean (T&P)
and esteemed faculty Prof. Kaliprasad Satpathy.

A big thank you to all contributors, editors, and the creative team for bringing this edition to life.

MELIORATION
Exploring the Unexplored...

Under SAPERE AUDE – Dare to Know, the SIP Orientation Program on 23rd May 2026, ASTHA School of Management conducted MELIORATION — the dedicated HR domain workshop program designed to turn students into people-first professionals. HR leaders from top organizations joined us to decode the real dynamics of the corporate workplace.

Resource Persons:
1. Mr. Sabyasachi Jena, Manager HRBP, Varun Beverages Ltd. Odisha Unit
2. Dr. Asmita Mohanty, Human Resource – Department Head, Hitch Payments
3. Mr. Chinmaya Mishra, Director, PRAYASTECH

MELIORATION stressed what truly matters in HR today: listening with empathy, acting with integrity, and leading with data. Our speakers shared candid insights on intern responsibilities, confidentiality, and the business impact HR creates from Day One. Armed with these lessons, our future HR managers are now SIP-ready - prepared to handle people, policies, and performance with confidence and compassion.

MERCADEO
Imagine.. Initiate.. Inspire..📊🎯
As part of SAPERE AUDE, ASTHA School of Management hosted MERCADEO — the power-packed domain workshop program for Marketing students. Marketing stalwarts from top brands and agencies decoded the real corporate playbook for our future brand leaders.
Resource persons:
1. Mr. Rajib Kumar Das, Zonal Sales Manager, Patanjali Foods Ltd.
2. Mr. Soumya Ranjan Hota, Business Development Head, Emirates Logistics India Pvt. Ltd.
3. Mr. Lelin Parida, Senior Area Sales Manager, Piramal Consumer Healthcare
From digital disruption and consumer psychology to brand positioning and campaign metrics, students explored what truly drives market success beyond textbooks. MERCADEO wasn’t just about concepts — it was about mindset. Our experts shared hard truths on creativity under pressure, data-driven storytelling, and the professionalism clients expect from Day 1 of an internship. With insights straight from the field, our marketing aspirants are now SIP-ready to pitch, plan, and perform in the dynamic corporate arena.

FINTERN
A STEP TO PERFECT FINANCIAL VENTURE...

SAPERE AUDE – Dare to Know, (SIP Orientation Program) held on 23rd May 2026.

FINTERN — the exclusive workshop program for Finance students. Industry stalwarts from leading financial institutions and corporate houses stepped into campus to bridge the gap between classroom theory and boardroom reality. From equity research and risk management to fintech trends and investment banking essentials, students got a firsthand look at what the corporate finance world truly demands. More than concepts, FINTERN fed our future finance professionals with insights on workplace ethics, financial research, analytical rigor, and the professionalism that sets leaders apart.
Resource Persons:
1. CA Raja Narayan Tripathy, CEO/MD, Tripathy& Co, Chartered Accountants
2. Mr.RamanjeetMohanty, Founder, CEO, Finocontrol Consultancy Services LLP
3. Mr.JyotrimayPradhan, Associate Vice President & State Head, Franchisee Biz, MotilalOswsal Financial Services Limited
With SIP season ahead, our students are now geared to step into the corporate world — confident, competent, and corporate-ready.

SAPERE AUDE – Dare to Know
(SIP Orientation Program) -2026✨

ASTHA School of Management, Bhubaneswar successfully conducted its SIP Orientation Program – SAPERE AUDE on 23rd May 2026. As part of this domain-wise sensitization initiative, students were introduced to real-world corporate expectations through specialized sessions:
🔹 FINTERN – Finance
🔹 MERCADEO – Marketing
🔹 MELIORATION – HR
Industry stalwarts from leading companies shared invaluable insights, guiding students on professional etiquette, workplace ethics, and the skills needed to excel during their Summer Internship Program.
Our students are now SIP-ready and future-ready 💼✨

ASTHA Nostalgia..

ASTHA Avishek-2024
A grand start to the 17th ASTHA Abhishek with an inspiring inaugural day!
We were honored by the presence of our Chief Guest, Mr. Prashant Kumar Hota, President & Group Head CSR, JSPL; our Guest of Eminence, Mr. IM Swayangsu Satyapragyan, International Chess Master; and our Chief Speaker, Dr. Ashok Mangaraj. The event also marked the unveiling of our latest news booklet, "ASTHA Darpan," and our Management Journal, "Anweshan."
A day of inspiration and new beginnings!

ASTHA Nostalgia

"RANGREZ"- 2024
A weeklong celebration of plethora of activities kept the campus very warm and vibrant. The management students did not miss any opportunity to showcase their talents. It encouraged a greater degree of participation and involvement in different activities by the students. The winners are rewarded with trophy and certificates.

ASTHA Nostalgia

Management Development Program (MDP) was held by an acclaimed resource person, Prof. (Dr.) Sharmila Subramanian on 27th & 28th March 2024. It was a great learning platform for all the faculties & staff.

Laugh as much as you breathe and love as much as you live...

(The Pranit More Show School of Management on 4 April 2026.)

As expected, the evening of 4th April was unfolded with unadulterated laughter and fun when Mr. Pranit More, the iconic stand-up comedian of National Stature took to the stage School of Management. His hilarious anecdotes made the audience bursting into laughter while his side-splitting one-liners left them in splits.

We hail Pranit More, We adore "The Pranit More Show"...