EM Business Labs

EMBL, launched in June 2011, is a start-up company focused on consulting, research and business innovation for Emerging Markets.

To understand the markets better, the company undertakes research and consulting assignments in the areas of consumer/market research, product/service design, and marketing, retail and supply chain management. The company's innovation process follows a bottoms-up philosophy and has four steps:
1.Identifying compelling consumer needs using our proprietary research framework,
2.Designing a product a  ...