Digital Literacy

14/01/2016

The trends keep coming! Here's what we have to look forward to in the realm of social and digital marketing in 2016. Stay on trend!

11/01/2016

Doing SEO for a living? Check what are the bad backlinks that are violating Google's guidelines, and what are the links that you should avoid and disavow.

08/01/2016

The Mega Guide to Ideal Image Sizes for Your Social Media Posts:http://buff.ly/1K24ZVN via

What is the ideal image size for sharing to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram? We've compiled all the latest guidelines here.

30/12/2015

Let us start with the basic definition of a landing page. A landing page is essentially a webpage that captures the visitor’s attention and fetches their d

21/12/2015

Businesses should embrace digital platforms as they offer immense opportunities to create and grow and also allow

18/12/2015

Google is starting to roll out its Contributor service, charging subscribers between $2 and $10 per month to reduce ads across millions of participating websites. The move signals Google’s attempt to lead the digital advertising ecosystem’s efforts to tackle increased uptake of ad blockers among con…

17/12/2015

Google CEO Sundar Pichai is in India. This is the first India as well as overseas trip of the India-born CEO of the US technology giant. Pichai, along with other top executives from Google and YouTube, talked about the company's plans for India. Here are key takeaways from what Google CEO said.

16/12/2015

Three Scottish digital marketing agencies have joined forces in a bid to tackle a shortage of skills in the industry.

14/12/2015

Some jobs are easy to define and prepare for: Want to be an engineer? Go to school and get an engineering degree. Want to code for Google? Go to schoo

12/12/2015

One of the most pervasive mantras in marketing is that “content is king.” More than just a catchy phrase, significant data exists to back it up: Blogs give sites 434 percent more indexed pages an…

11/12/2015

we thought we’d use the RACE planning framework invented by our own Dr Dave Chaffey to apply it to small businesses to help them get the very most of out their marketing campaigns.

10/12/2015

The study includes surveys and interviews with retail and CPG executives in the chain pharmacy sector and it looks at five aspects of companies digital marketing: strategy, organization/capabilities, process, metrics and maturity of discipline.