Digital Marketing Catalyst

Google Helpful Content Update Quick Facts
Here are the most important things that we know right now in short form:

Name: Google helpful content update
Launch Date: To be announced but likely the week of August 22nd
Rollout: It will take about two weeks to fully roll out
Targets: It looks at content that was created to rank well in search over help humans
Search Only: This currently only impacts Google Search, not Google Discover or other Google surfaces. But Google may expand this to Discover and more in the future.
Penalty: Google did not mention penalty but this update does seem to feel like a penalty for sites that will be hit by it
Sitewide: This is a sitewide algorithm, so the whole site will be impacted by this update
Not a core update: Many are going to say this is a core update, it is not.
English Language but will expand: This is only looking at English-language content globally now but likely will expand to other languages.
Impact: Google would not tell me what percentage of queries or searches were impacted by this update but Google did tell me it would be "meaningful." Also, Google said this will be felt more for online-educational materials, entertainment, shopping, and tech-related content.
Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's advice below
Refreshes: Google updates the scores constantly here but there is a timeout period, and a validation period and it can take several months to recover from this update.

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What Is Structured Data?
Structured data is a type of standardized format that communicates information about your web page's content to search engines.

When present in a webpage’s code, structured data can look like below pic.

Structured data is made up of two important components:

Schema is the vocabulary that tells the search engine about the entity elements on your page.
The format is the type of markup code that communicates schema to the search engine. There are three main formats of markup code: JSON-LD, microdata, and RDFa. (JSON-LD is Google’s preferred format.)
Schema.org is a site dedicated to the universal vocabulary for structured data. You can use the website to help you write and test your structured data snippets, regardless of format.

For example:

Say you have a recipe for banana bread on your website. You could add structured data for the recipe’s:

Cooking duration
Nutritional information
Ingredients
Instructions, etc.

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Algorithmic Updates names

1. BERT (Upcoming)- Bidirectional Encoder Representations from Transformers

2. Medic (core update) - Impact on Medical Sites

3. YMYL- Your Money Your Life

4. EAT- Expertise, authoritativeness, trustworthiness

5. Hawk- Eyes on duplicate business listings

6. Fred- Random name ( sarcastic)

7. Possum - Play possum i.e., pretend not to understand what's going on (regarding Google My business listing)

8. RankBrain- a machine-learning artificial intelligence

9. Mobile Friendly - for Mobile pages to get preference.

10. Hummingbird- For Page Speed

11. Panda - bad links

12. Penguin - Initial name "webspam" (no reason for the name change)

13. Pigeon- Pigeon name decided on because this is a local search update and pigeons tend to fly back home.

14. Payday - regarding payday loan, pornographic and other heavily spammed queries.

15. Pirate- copyright reports

16. EMD- Exact Match Domain

8 Money-Saving Tips for Google Ads in 2020

#1: Don’t include the Display network in your search campaigns. This is selected by default when you’re setting up a search campaign, so you need to uncheck the box to turn it off. Search and Display traffic are very different and should not be included in the same campaign.

#2: Change your location setting to “People in or regularly in your targeted locations” so you’re not showing your ads to people who aren’t in the locations you’re trying to reach.

#3: Set a maximum CPC bid limit. With automated bidding options like ‘maximize clicks’ or ‘target CPA’ your cost per click can get out of hand if you don’t set a maximum bid limit to keep Google in check.

#4: Add negative keywords to avoid wasting money on people who are searching for irrelevant things. Use tools like the Keyword Planner and Negative Keyword Pro to add as many negative keywords as you can before you start running any new ad campaign.

#5: Adjust or Exclude bids for different devices. Your ads may perform much better on mobile vs. computer vs. tablet. Pay attention to these differences and adjust accordingly.

#6: Adjust targeting based on demographics like age and gender. Depending on who your customers are, you can modify your bids or fully exclude traffic from specific demographic groups.

#7: Exclude audiences that aren’t a good fit. This could mean excluding renters if your service is only for homeowners, or excluding single people if your product is only for people who are in a relationship.

#8: Review your search terms regularly. Once your campaign is running and you can see the searches that have produced clicks on your ad, start to add more negative keywords so you stop paying for low quality traffic. Also look for high quality search terms that you aren’t already targeting and add these as keywords.

PS : content copied from internet.

Marketing never stops. what works today may not work tomorrow, so the best approach is to keep testing and learning

70% of a Buyer's research is done before they talk to a salesperson

https://ppcexpo.com/blog/dynamic-remarketing-google-ads

Master the Art of Dynamic Remarketing in Google Ads Dynamic remarketing in Google Ads is a powerful way of developing optimized ads that grow with your services and products.

If you’re using Facebook Ads, 0.5% to 1.6% is considered a good CTR. According to Facebook, anything below 0.02% is indicative of a poor ad.