Third Door Strategy

New leadership has taken the reins in Kerala. With every new government comes a wave of expectation, hope, and the belief that things can improve. But governance is never simple. Policies that look promising on paper may create unintended consequences in real life. Some decisions may succeed beautifully. Others may falter.

What I hope this government embraces is something rare in politics: the courage to admit when something is not working and the willingness to course-correct.

A government that listens, learns, and adapts often earns more trust than one that insists it is always right.

A few things I personally hope to see:

1. Accept when things go wrong
No government gets every policy right. The ability to acknowledge mistakes and make corrections is not weakness — it is maturity.

2. Introduce AI into governance and education

Kerala should actively integrate AI into governance systems and also introduce AI literacy at the Plus Two level so students are prepared for the changing world ahead.

3. Make swimming a mandatory life skill

For a state surrounded by rivers, canals, and coastline, swimming is not just recreation — it is survival, confidence, and public safety.

4. Slow down the political culture of speed

Ministers and their cavalcades rushing aggressively through roads sends the wrong message. Leadership should symbolize calmness, discipline, and respect for public spaces.

5. Improve the condition of BEVCO outlets

Many BEVCO units still feel cramped, dirty, poorly organized, and unfriendly. If the state runs these outlets, they should at least reflect cleanliness, dignity, and better crowd management.

I have many more thoughts, but these are a few that come to mind.

Third Door Strategy is fundamentally about identifying blind spots — the things people normalize and stop questioning. Sometimes fresh observation and outside perspectives can help improve systems, communication, and governance.

I remain open to working as an independent advisor or idea consultant for departments that are willing to explore unconventional observations, citizen experience improvements, and practical systems thinking.

Third Door Strategy

Third Door Strategy

Many startups are built by energetic founders in their 20s and 30s.They move fast, build fast, and adapt fast.

But when you are deeply inside the startup ecosystem every day, it is not always easy to step back and see the wider market perspective, customer behavior, or long-term positioning.

That is where a person like me — in my 50s — may offer value.

I provide third-party opinions about business ideas, marketing direction, customer perception, and overall market positioning from an outside perspective.

Not as a “know-it-all consultant.”But as someone observing patterns, adoption behavior, communication gaps, and business blind spots from a different generation and viewpoint.

For a bootstrapped startup, this can help because:

1. You get an unbiased outside opinion
2. You gain perspective on how ordinary customers may actually perceive your business
3. You may spot gaps in communication, trust, positioning, or adoption earlier

Before contacting me, feel free to browse through my Instagram, Facebook, or LinkedIn profiles.

If the ideas, observations, and suggestions I share feel relevant to your business journey, then connect with me.

Third Door Strategy

I keep buying newspaper from this roadside shop. And, offlate lottery tickets are taking most space in his shop.

So, what does this trend of rising lottery sales tell about the society?

Just thinking 🤔

Third Door Strategy

P.S What add-ons can help add to this stand?

This is another Kerala centric post and its inspired from a reel from Jamaica. So, here's the post!

Kerala does not have to copy every economic model followed by other states. While states like Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana compete to attract giant tech parks and data centers, Kerala already holds something many places in the world are desperately searching for — nature, calmness, healing, greenery, water, climate, and human-scale living.

The future of Kerala tourism may not just be:
“sightseeing.” It can become personal wellness, slow living, and relaxation therapy for the world.

Imagine this ecosystem across Kerala:

1. Ayurvedic spa therapy integrated into every resort

2. Bamboo raft massage experiences in the backwaters

3. Yoga retreats near forests and beaches

4. Coworking spaces by the sea for remote workers

5. Gated retirement communities for senior citizens seeking peaceful living

6. Winter escape stays for snowbirds from the US and Canada

7. Mountain retreats focused on silence, wellness, and nature healing

Kerala can position itself not just as a tourist destination, but as a place where exhausted people come to recover mentally and physically.

Instead of competing in the race for giant concrete campuses, Kerala can build a global identity around wellness, personalized hospitality, healing, and nature-connected living.

Third Door Strategy

P.S. To attract more visitors to Kerala, three things are essential and they are lacking in good measure. They are:

Hospitality – Kerala is naturally beautiful, but service quality matters just as much. Warm, professional, and consistent hospitality neds an upgrade. ( Mallus need a change of heart)

Cleanliness Standards – From roadside waste to plastic bottles discarded near lakes, beaches, and public spaces, we need a stronger culture of cleanliness and civic responsibility.

Infrastructure – Better roads, cleaner public toilets, organized transport, walkable spaces, and tourist-friendly facilities are crucial for creating a smoother travel experience.

*Palantir” The name comes from The Lord of the Rings.

In Tolkien’s world, a “Palantír” was a magical seeing stone that allowed users to observe distant events.

That metaphor fits the company’s positioning: seeing hidden connections across massive information systems. Well, I find my service - Third Door Strategy having some resemblance to this company.

The difference is vast in terms of computing power and the ability to draw connections or patters from vast data sects. But, I as a individual does in my little grey-cells trying to find some pattersn, possibilites for improvement, etc.

Third Door Strategy

Millions use the IRCTC portal daily, but the booking journey still creates high cognitive friction for users — especially during urgent bookings like Tatkal. Here are some of the biggest pain points passengers experience:

#1 Visual Clutter
Too many banners, links, and information blocks compete for attention during ticket booking.

#2 CAPTCHA Fatigue
Repeated logins and CAPTCHA entries slow users down during time-sensitive bookings.

#3 Confusing Navigation
Multiple buttons like “Submit,” “Proceed,” and “Continue” often create uncertainty.

#4 Technical Jargon
Terms like WL, RAC, CNF, and Tatkal Quota confuse many occasional users.

#5. Session Timeouts
Users frequently get logged out midway and must restart the process again.

#6 Performance Anxiety
Slow loading and last-minute failures increase stress during payment and seat confirmation.

# 7 No Easy Recovery
One small mistake can force users to restart the entire booking process from scratch.

A smoother railway booking experience is not just about technology — it’s about reducing mental effort for millions of everyday passengers.

I'm a big fan of Indian Railways and I always prefer to travel by train. So, posts onbIndian Railways is about ways to improve the experience.

So, take this post also in the same vein.

Third Door Strategy

Check out other posts about Railways

1. RodentRover - Robotic rodent to reduce rats inside train bogey

2. IRCTC - Cognitive Friction ( This post)

3.Coffee Satchet in Vande Bharat Train

4.Rail Mitra - Support at every station

5.

Running an e-commerce business is not just about selling a product. It is also about understanding the mind of the buyer at every stage of the journey.

From reducing cognitive friction during checkout to offering meaningful post-purchase add-ons, there are countless small decisions that influence whether a customer feels confident, confused, reassured, or overwhelmed.

A few interesting nuances behind online sales:

1. Buyers constantly evaluate trust, ease, and clarity before clicking “Buy Now.”

2. Post-purchase add-ons work best when they feel genuinely useful rather than forced upselling.

3. Small friction points — too many choices, unclear pricing, complicated checkout — can quietly reduce conversions.

Sometimes the difference between a successful sale and an abandoned cart is not the product itself, but the experience around it.

Third Door Strategy

P.S. Inspired by thoughts around cognitive friction discussed by AdLeaks.

This is based on a blog post on alearningaday.

For the full post, visit this blog - https://alearningaday.blog/2026/05/09/revisiting-drivers-of-success-notes-on-privilege/

That's me ...

This post is based on solar powered tri-cycle made in US by a company called Gosun.

So, based on this inspiration here my post for today.

What if the future of India’s small cargo transport is powered by sunshine?

Imagine a pickup electric autorickshaw designed for Indian roads — fitted with solar panels on the roof and sides to assist charging during daytime operations.

In states like Kerala, Tamil Nadu, Karnataka, Rajasthan, and Gujarat where sunlight is abundant for most of the year, this could become a practical low-cost mobility solution for small businesses.

Why should Indian autorickshaw manufacturers seriously explore this idea?

1. Reduced Charging Dependency

Solar-assisted charging can help extend battery range during daytime operation and reduce pressure on charging infrastructure.

2. Perfect for Small Business Logistics
Ideal for vegetable vendors, fish transport, bakery delivery, mobile shops, local parcel movement, and rural logistics where operating cost matters deeply.

3. India-Specific Innovation Opportunity

Instead of copying Western EV models, India can build lightweight solar-assisted utility vehicles designed specifically for tropical weather, narrow roads, and local business needs.

A vehicle like this is not just about technology.
It is about designing around Indian realities — sunshine, affordability, local commerce, and practical mobility.

Third Door Strategy

Chat noir.