Figma’s stock dropped 8% the day the demo went live.
That’s how long a moat lasts now - one afternoon, one announcement, and three years of learning a tool quietly becomes a prompt.
Coding went first. Copywriting went next. Design just went.
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Scaler School of Business
India’s Only B-School Built by Industry Leaders, for Industry Leaders
27/03/2026
₹10L worth of production. 3 hours of work. ₹0 spent.
SSB students just built an AI brand film from scratch using Lens Media's process.
The insight? AI takes products from idea to launch in days. The real edge is distribution.
Swipe for the full workflow →
24/03/2026
“I quit my job to start a business”
We hear this every week. Sometimes it works. Often it doesn’t.
The difference ? This 15-point checklist.
The founders who succeed check every single box BEFORE they quit. The ones who fail skip straight to the resignation letter.
📌 save this. Come back to it when you’re ready to take the leap.
And if you have already quit without checking these boxes? It is not too late. Start checking them now.
India had F1 before Drive to Survive existed.
Before 80 million Indian fans.
Before countries were paying to get on the calendar.
It left at exactly the wrong time.
The question is whether it comes back at exactly the right one.
Series A to Series B in under a year? That doesn’t happen often in Indian startups.
He didn’t just land a job. He joined one of India’s fastest-growing AI startups at the exact right time.
Through Innovation Lab at SSB, he got in before the rocket took off.
Full story on YouTube 🔗
For 20 years, world tours skipped India.
Not because Indians don’t love music.
Because nobody believed they’d pay.
600 million streamers and a credit economy later — Kanye’s coming.
Turns out the market was always there.
It just needed proof.
In business, distribution is the real moat.
And it’s the one thing money alone can’t manufacture.
Ads can buy reach.
Influencers can buy exposure.
But neither can buy genuine interest.
At Creator Incubator, we put this to test:
Take Nuvie — a ₹3.7 Cr funded nutrition brand — from 7K to 20K followers in 3 weeks with purely organic content.
Full video out now on YT
March 31st is the most important date in every public company’s calendar.
And most buyers have no idea why that makes it the best time to negotiate.
Anthropic said no to the Pentagon. Trump called them “leftwing nut jobs” and banned them from every federal agency. Hours later, OpenAI signed the same deal — with the same red lines.
Someone’s lying. Here’s exactly what happened.
Ten years from now you won’t regret the business that failed.
You’ll regret never finding out if it could have worked.
The scariest question a 24 year old can ask themselves:
Am I actually good at this - or do I just think I am?
Most people avoid finding out for as long as possible. Safe internships. Safe jobs. Safe decisions.
Some people find out in their first year of business school.
Not through a case study.
- Through an actual customer telling them their product isn’t good enough.
- Through an investor asking a question they can’t answer.
- Through building something from scratch and watching it not work — and then figuring out why.
06/03/2026
Hustle isn’t just a program. It’s the 1 to 100 journey.
You have validated your idea.
Now, can you build a business?
Hustle teams pitched last week for funding.
Sidhant Goyal (ex-Sequoia, scaling Toddle) and Vidit Jain (building Scaler) evaluated them like real investors.
Multiple teams got funded.
This is Hustle at SSB.
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