PES MBA International Conference : VUCA

hat this turbulence in the business and economic environment will occur more often, the turbulence last longer and with greater intensity. And as a result of this turbulence, there is also a correspondingly high level of volatility in most corporate results, including revenue, profit, market cap growth and in the frequency that organizations change their industry position. If an organization is to thrive in this VUCA environment, every aspect of the business will need to transform so that it has the capacity of learning fast and become adaptable. Each business function will be expected to assume a leadership role in transforming employees and management processes, so that they function effectively amidst the turbulence. By creating, testing and developing a VUCA strategy, organizations can ensure survival and sustainability in a complicated business environment. Viewing all the key elements in a strategic situation allows an organization to take decisions in which the current and possible future state is recognized by ensuring winning conditions for planning, change management, risk management and more. International Conference on ‘Strategies for Managing VUCA (Volatility, Uncertainty, Complexity & Ambiguity) and Enhancing Productivity in the present Business Environment’ aims to provide a platform to scholars, academicians, practitioners, and business managers to share their valuable knowledge and experience with each other in the context of strategies for managing VUCA and enhancing productivity. Within the broader theme of the conference, we seek applied processes & demonstrated results regarding preparedness, anticipation, evolution and intervention. Specifically, we ask for ways which are seen to be effective & efficient in preparing and integrating a VUCA strategy and how well it can predict the results of an organization’s actions. For example, we welcome papers addressing questions such as: Does management have a vision for the future state of the organization? Can management & employees align and relate to the overall purpose? Do organizations foster and reward for a VUCA implementable strategy environment? How do organizations determine when they need to gather more information before a decision is made? For the change or decision being made, do they know the reaction from the market, consumers, competitors & key stakeholders? How have organizations ensured that they can still perform if they are altered in any way? How do organizations protect their profitability, revenue streams and competitive edge? Are there any upcoming storms in a company’s business – environmental, competitive or otherwise? We welcome Original Research Papers / Conceptual Papers / Case Studies linked to the above questions and with the overall conference theme. Aim of the Conference:
Under this backdrop, this conference will attempt to discuss the various issues concerning strategies for managing VUCA and enhancing productivity in the present business environment. It shall also identify the result oriented strategies to be adopted, both at macro and micro levels, by all the stakeholders – government, society and individual companies transitioning from downturn to recovery to growth. The objective of the conference is to bring people from the academia and business world closer so that they can share the latest developments in the fields of Marketing, HR, Finance, General Management, Operations and Systems. It also aims to establish better understanding among policymakers and other stakeholders. Outcome of Conference:

Few Selected Papers will be published in the Conference proceedings in hard Print with ISBN. Few Selected Research Papers will be published in PES Journals. Few Selected Cases will be published in PES Journals. All abstracts will be published in the Conference proceedings in CD form. All authors will be given an opportunity to present their papers with an open house discussion for 15 minutes each.