Mba Christ

The School of Business and Management – MBA Programme at CHRIST (Deemed to be University) proudly celebrates another significant research achievement with the publication of an article in the journal Tourism Analysis (‘A’ Rated in ABDC ABS-2 Ranked).

Congratulations to Dr. Nisha Shankar, Associate Professor, and Dr. Kiran V. Sagar, Assistant Professor on the publication titled “Digital Pathways to Low-Emission Tourism: AI and Blockchain for Carbon Market Integration in India.”

The study presents an innovative AI and blockchain-enabled carbon credit trading framework for Indian tourism firms, promoting transparent emission reduction, secure carbon credit exchange, lower transaction costs, and data-driven sustainability decision-making.

We invite passionate scholars and educators to join our growing academic community at CHRIST University’s School of Business and Management- MBA programme.
Apply at https://lnkd.in/gAyX3Qwr

The School of Business and Management – MBA Programme at CHRIST (Deemed to be University) proudly celebrates another significant research achievement with the publication of an article in SN Computer Science (Scopus Q1).
Authored by Dr Vijaykumar N, Assistant Professor, the article titled “A Study on the Cognitive and Hedonic Factors of Augmented Reality in Influencing Purchasing Intent in Online Shopping in India.” The results show that purchase intent is highly influenced by both hedonic and cognitive factors, with the biggest effect being attributed to hedonic motivation fueled by the AR experience, which is followed by cognitive factors such as perceived value and information utility.
We invite passionate scholars and educators to join our growing academic community at CHRIST
University’s School of Business and Management-
MBA programme.
Apply at https://lnkd.in/gAyX3Qwr

The School of Business and Management – MBA Programme at CHRIST (Deemed to be University) proudly celebrates another significant research achievement with the publication of an article in SN Computer Science (Scopus Q1).
Authored by Dr Vijaykumar N, Assistant Professor, the article titled “𝑨 𝑺𝒕𝒖𝒅𝒚 𝒐𝒏 𝒕𝒉𝒆 𝑪𝒐𝒈𝒏𝒊𝒕𝒊𝒗𝒆 𝒂𝒏𝒅 𝑯𝒆𝒅𝒐𝒏𝒊𝒄 𝑭𝒂𝒄𝒕𝒐𝒓𝒔 𝒐𝒇 𝑨𝒖𝒈𝒎𝒆𝒏𝒕𝒆𝒅 𝑹𝒆𝒂𝒍𝒊𝒕𝒚 𝒊𝒏 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒊𝒏𝒈 𝑷𝒖𝒓𝒄𝒉𝒂𝒔𝒊𝒏𝒈 𝑰𝒏𝒕𝒆𝒏𝒕 𝒊𝒏 𝑶𝒏𝒍𝒊𝒏𝒆 𝑺𝒉𝒐𝒑𝒑𝒊𝒏𝒈 𝒊𝒏 𝑰𝒏𝒅𝒊𝒂” The results show that purchase intent is highly influenced by both hedonic and cognitive factors, with the biggest effect being attributed to hedonic motivation fueled by the AR experience, which is followed by cognitive factors such as perceived value and information utility.

The strongest foundations are often built before the journey officially begins.

A special thank you to our alumni for giving back to the community and helping shape the experience of MBA batch 2026–28.

The School of Business and Management - MBA
Programme at CHRIST (Deemed to be University) proudly celebrates another significant research achievement with the publication of an article in Tourism Recreation Research (Scopus Q1; ABDC ‘A’ Ranked Journal).
Authored by Dr Ajay Jose, Associate Professor, Dr Sonia Mathew, Associate Professor, and Dr Delma Thaliyan, Associate Professor, the article titled “LGBTO+ Leisure in Conservative Tourism Destinations: Navigating Hidden Spaces, Safety, and Intimacy” explores how LGBTQ+ individuals navigate conservative tourism environments through hidden leisure spaces shaped by discretion, resilience, and community support.
The study contributes to contemporary tourism scholarship by highlighting the lived experiences of marginalised communities and advancing conversations around inclusion, safety, and equitable tourism development.
This achievement reflects SBM’s strong research culture and commitment to advancing interdisciplinary scholarship with tangible societal relevance.
We invite passionate scholars and educators to join our growing academic community at CHRIST
University’s School of Business and Management-
MBA programme
Apply at https://espro.christuniversity.in/Careers/

The opportunity to shape a future of impact doesn’t wait, now extended for those ready to lead ✨
Take the next step toward excellence, innovation, and global exposure 🚀

Final deadline: 7th April.
Apply now.

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Final call for CHRIST MBA 2026.
Applications close today.

A space where perspective sharpens and leaders emerge. Take the next step towards shaping your future.

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