Venkify

Competition is a business. As a startup, it may not seem like the competitive nature of the industry is a good thing for you.
But actually, it is

Learn how to study & calculate competition in the market in our startup growth program.

A tool for visionaries, game changers, and challengers.
Learn how to build a business model canvas in our startup growth programs.

Check out the comment section for more details.

Did you know to order food online a customer goes through more than 41 interactions on app? If everything is going smoothly.

And if not, this interaction number increases.

Startups are working hard to reduce this number so that their customer can have smoother & faster checkout.

Have you ever thought through this vision of an entrepreneur?

Learn more about startups and how to grow a startup in our training program. Visit our website for more details.

Deciding what to order for today's lunch is tough but tougher is deciding how & what factors influence a customer when they order online.

Every startup needs to take these kinds of 360 vision to know their customer mood and action.

Join our startup growth program to learn how can you provide value to your customer as a startup.

Do you know who your business's buyer personas are? And if so, how much do you know about them?

Buyer personas are semi-fictional representations of your ideal customers based on data and research.

They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

In our Startup Growth program, you learn how to build such persona to build right product.

We always teach Walmart Productivity Loop in our startup training programs.

Walmart's productivity loop is grounded in the premise that price drives sales volume.

Having lower costs let you charge lower prices.
Lower prices lead to a higher volume of sales.
The more sales you have, the more you can reinvest in ways to lower prices further.
The more you churn it, the bigger that number gets and the further away you pull from your competition.

As it repeats and churns, the inputs grow larger and stronger, compounding each other in ways that are more exponential than arithmetic.

Churning the loop doesn't result in 2 + 2 + 2 +2 = 8, it results in 2 raised to the fourth power (2 x 2 x 2 x 2 = 16).

That's the power law in play. That’s how Walmart grew at such a torrid pace, earning the patronage of the broad middle.

The online workshop on "𝗛𝗼𝘄 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀" was completed successfully with more than 80 participants.
The most basic queries by the participants included how to incorporate a company in India, our industry expert explained the whole process during the workshop.

For training requirements, reach out to us at [email protected]

Workshop on 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗣𝗶𝘁𝗰𝗵 & 𝗙𝘂𝗻𝗱𝗶𝗻𝗴 conducted for final year btech students, looking forward to see more emerging & innovative startups in the market.

Topics covered- What is a Business Pitch
30-2-5-15 Min Pitch
Elements of a Pitch
The Research – Data Game.
Product Roadmap
Valuations
How much fund to raise.
How to raise Funds
When to raise Funds
Funding Channels
Term Sheets
What do VCs look for
VCs Mindset
Creating a hook with your audience Practice Pitch

Understand the mindset of VC before you pitch your idea. Get the right direction through our training programs.

The rule of 40 in the SaaS industry

(Software as a service) became a major industry only in the last decade. More than 50 SaaS companies are listed on Nasdaq.

When SaaS startups started mushrooming around 10 years ago, most investors doubted their business models.
SaaS businesses are a capital-intensive.

After dozens of IPOs, investors no longer doubt the SaaS business model. They know the high investment in technology and S*M (sales and marketing) leads to exponential growth. Now they evaluate SaaS companies on .

The Rule of 40 is one common metric VCs use to analyse mid and late-stage SaaS startups. The underlying belief of the rule of 40 is simple – It's fine to be unprofitable as long as you are growing rapidly to justify losses.

Annual revenue growth rate + Profit margin > 40

Let's consider a mid-stage SaaS startup with a –40% profit margin. It is burning money. But it will continue to attract as long as its revenue in the same period grew by 80% or more.

80% (Growth) – 40% (Profit) = 40

But if the growth was just 60%, it will struggle to attract investors at a negative 40% profit margin. 60% growth is not good enough to justify this high burn.

Why do investors care about this Rule of 40?

SaaS is an attractive industry because investments pay back quickly. The payback period of CAC (customer acquisition cost) is less than a year for the best companies. So the company recovers every dollar it spends on acquiring a new customer within 12 months. Since the SaaS revenue is recurring, the customer continues paying until it discontinues the subscription which can take years.

SaaS investors prioritise growth because of this recurring nature of revenue. The results validate their hypothesis. The biggest public SaaS companies have negative profit margins. But they get a high valuation multiple because of growth.

This rule of 40 seems like an easy one to meet. But most public SaaS companies don't satisfy it. The revenue growth slows down as the company becomes huge. It's difficult to grow at 50–60% every year at $200 MN revenue. In such cases, the management tries to cut costs to increase profits. Consequently, the growth slows down further.

The best SaaS companies follow this rule of 40. Hence, their Valuation multiples are also the highest. The market gives them a premium.

In our Entrepreneurship Development program, we teach how to build the right product and how to pitch to attract investors.

For training queries, reach out to us.

post credit - Pushkar Singh

There is a huge gap between what a startup expect from a incubator and what the incubator provides.
With the right industry experts, venkify helps indian incubators to reduce this gap.

If you are an incubator, looking for support reach out to us.

Team venkify conducted a training program on "𝗣𝘆𝘁𝗵𝗼𝗻- 𝗕𝗮𝘀𝗶𝗰 𝘁𝗼 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱" for one of our tech client.
More than 40 participants joined.

Looking forward to more such successful training programs.

4 days workshop on 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗣𝗶𝘁𝗰𝗵 & 𝗙𝘂𝗻𝗱𝗶𝗻𝗴 conducted by team venkify for one of our incubator clients.

Topics covered- What is a Business Pitch
30-2-5-15 Min Pitch
Elements of a Pitch
The Research – Data Game.
Product Roadmap
Valuations
How much fund to raise.
How to raise Funds
When to raise Funds
Funding Channels
Term Sheets
What do VCs look for
VCs Mindset
Creating a hook with your audience Practice Pitch

Looking forward to more such exciting workshops.