Ripen

india is entering a very interesting phase for consumer brands. it is going to produce the next wave of iconic consumer brands. not sloppy copies and borrowed thinking (western minimalism, “premium” etc)

actual well thought-out, design-led brands with strong cultural context, better storytelling and cohesive experiences across digital and physical.

Vantara creamery is our example of that shift.

They trusted a young team with this, and after some gruelling months of refining, executing, producing- Vantara Creamery is out for the world to experience.

Starting off with a truck parked at Jio World Drive, its only the first step. Go eat some ice cream and scroll through the website.

[Indian consumer brands, branding, cpg, experience-first, storytelling, physical branding, ice cream truck, ice cream brand, Vantara, Vantara creamery]

Design and brand build for

Covering strategy, positioning, identity and digital experience. The website was designed to have a live system with modular layouts. The experience is adaptable to daily content updates. The goal was to prioritise clarity and speed - to make the information consumable without losing depth.

[brand identity, design, imagined studio, web experience, development, interaction design, content and copy]

Built out strategy, design and experience for hosted by Utsav Somani and Dhruv Sharma.

To cut through the noise around startup and tech media. The idea was to make information feel high-signal, fast and worth paying attention to. We focused on build fluid systems, designing with motion in mind. They have some stellar guests and more coming.

Project covered the strategy, positioning, identity, digital experience, and development.

We truly enjoyed the process with all the creative freedom. Thanks to and team.

Team:

[brand identity, showcase, brand guidelines, motion system, high signal media, positioning, strategy, brand design]

Active effort at documenting.

New builds, unreleased ideas, team. Design and tech log for this month.

[brand, design studio, design and technology, design thinking, creative direction, team building, documenting, imagined, brand identity, strategy]

Brands are not winning on what they say. They are winning on what you feel before you finish reading. Sensory storytelling is that gap. JBL showing you the goosebumps, Coca-Cola making a still image fizz in your ears. The visual does the emotional work before the words even show up.

Design less noise. Build more signal.

[sensory storytelling, branding, brand strategy, design thinking, visual storytelling, brand identity, creative direction, marketing design, brand communication, imagined, design studio, emotional branding, brand building]

some advice you haven't heard before: cOmMunIcATioN is 🔑

no, but seriously, it is.

get talking!

There goes your excuse for not experiencing something different this year!
whether it's film, art, music or literature - there's something for everyone happening. tag a friend you want to take with you 👇🏽

We’re feeling a little grateful today 🥹
Tag your survival kit in the comments :)

A solo trip has been on our bucket lists for waaaay too long! Don't let choices ruin you, and get plannin' 📝

Before you get yourself a four legged therapist, here’s a checklist to see if you are ready to take on a best friend home 🐶🐱