FIT Cosmetics and Fragrance Marketing and Management MPS

Big News!✨️

We are excited to announce that Corey Moran, one our the esteemed alumni of the FIT Cosmetics and Fragrance Marketing and Management MPS, class of 2015, has been appointed as the new Chief Marketing Officer at Michael Kors.

Corey gives back to the FIT community as a faculty member for the Cosmetics and Fragrance Marketing and Management MPS program. He also serves as Secretary on the FIT Foundation Board.

Corey has had the distinct honor of receiving the prestigious Coty Alumni Achievement Award.

Congratulations Corey. We're excited to see what you accomplish in this new endeavor.





Link to the wwd article in bio.

What a powerful point of pride for the FIT School of Graduate Studies and the 25th anniversary of MPS research, for the founding Chair, , and 2016 program Alumnus, Dolores Assalini, Head of Axe US, to be quoted in the Wall Street Journal.

Link to article in bio and in Stories.

NYC, you’re invited! ✨
An inspiring event co-hosted by the ESCP Improbable Chair and the Fashion Institute of Technology (FIT).

During an intensive workshop, students experienced a condensed version of The Improbable Seminar. Implemented in 18 countries and across multiple universities, this seminar challenges conventional notions of beauty by addressing 21st century issues such as sustainability, artificial intelligence and geopolitics. Using Art Thinking, students explored creative practices to design unexpected perspectives.

Join us for the VERNISSAGE showcasing their creative outcomes! 🎨

“One should always be a little improbable.” — Oscar Wilde

🗓️ Date: Tuesday, November 11, 2025
⏱️ Time: 7:30-8:30 PM
📍 Location: The Beauty Center at FIT, 520 Eighth Avenue, Suite 1202, New York, NY 10018.

RSVP: Kindly register by email to [email protected].

Organized by:
• Caterina Burzio and Jamie Lynn O’Brien, FIT Adjoint Professors
• Professor Sylvain Bureau, Scientific Director of the Improbable Chair by Galeries Lafayette
• Émile Kirsch, visual artist and regular collaborator with Hermès petit h

We were so pleased to welcome back CFMM Class of 2020 alum Brianna Picciuto, Associate Director of Global Dove Hair Innovation at Unilever, as a guest speaker in our Advanced Topics in Marketing course.

Brianna shared how she transforms consumer insight into meaningful product innovation, illustrating how thoughtful strategy and storytelling can drive brand relevance and open new category opportunities.

We’re proud to see CFMM alumni like Brianna shaping the future of beauty through insight-driven innovation. Her session was a powerful reminder that true innovation begins with understanding consumers at their core and translating that empathy into purposeful brand action.

Kicking off the CFMM course Advanced Topics in Marketing, professors Caterina Burzio and Jamie Lynn O’Brien-Budney had the privilege of hosting Julien Chardon, General Manager of Global Marketing at SkinCeuticals and SkinBetter Science, as guest speaker.

We are so grateful for Julien’s time and perspective, and for inspiring the next generation of beauty leaders in the FIT Cosmetics and Fragrance Marketing and Management MPS program.

We are thrilled to welcome alumna Jamie Lynn O’Brien-Budney (Class of 2022), Assistant Vice President of CeraVe DMI at L’Oréal, to the CFMM faculty this fall! Jamie will be joining as a new professor for Advanced Topics in Marketing.
Also returning to teach is Caterina Burzio (Class of 2020), Assistant Vice President of YSL Fragrances US at L’Oréal. Together, Jamie and Caterina will lead students through a dynamic semester of critical analysis and problem-solving around today’s marketing issues and tomorrow’s opportunities.
The course challenges students through trend spotting, focus groups, a field study to Los Angeles & Seattle, where they’ll meet with retailers, innovators, and disruptors. For their final project, students undertake the Brand Strategy Project, tackling a real-world marketing challenge directly briefed by a specific brand. They will craft a comprehensive 3-year marketing strategy and present to faculty and beauty industry leaders.
We are so proud and excited to welcome Jamie to the faculty and to have Caterina continue inspiring the next generation of industry leaders. 

The medicalization of beauty is not on the horizon. It’s already here. With 68% of consumers open to products that work at the genetic level, the shift from reactive treatments to proactive care has begun. Beauty is no longer just cosmetic. It’s biological, data-driven, and built for longevity. Are brands prepared to evolve?

Join the FIT Cosmetics and Fragrance Marketing and Management MPS Class of 2025 on Wednesday, June 25 for their Capstone Research Presentation: Beauty’s Next Frontier.

Built on in-depth expert interviews, exclusive consumer data, and future-focused brand case studies, our team reveals how brands can build medicalized ecosystems through portfolio strategy, product innovation, and retail reinvention.

Link in bio to RSVP! We’ll see you there!

Think you don’t use AI every day? Think again.
Only 40% of people believe they use AI daily, yet over 80% already do (they just don’t know it yet).

Artificial Intelligence isn’t on the horizon. It’s already here—reshaping the beauty industry at lightning speed. From personalized product recommendations to predictive reorders, consumers are driving the change. Are brands ready to keep up?

Join the FIT Cosmetics and Fragrance Marketing and Management MPS Class of 2025 for their Capstone Research Presentation on Wednesday, June 25 that explore Beauty’s Next Frontier.

Backed by 50+ executive interviews, proprietary consumer research, and bold case studies, the Artificial Intelligence team explores why AI isn’t just a tool, it’s the new infrastructure for innovation and how brands can best prepare.

Link in bio to RSVP! We’ll see you there!