20/01/2025
๐ข ๐ ๐ฎ๐ต๐ฎ ๐๐๐บ๐ฏ๐ต ๐ฎ๐ฌ๐ฎ๐ฑ: ๐๐ฟ๐ถ๐๐ถ๐ป๐ด ๐๐ป๐ฑ๐ถ๐ฎ'๐ ๐๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐๐ฐ๐ผ๐ป๐ผ๐บ๐ ๐ฉ
The Maha Kumbh Mela, the worldโs largest human gathering, is not just a spiritual event but a significant driver of Indiaโs economy. According to The Economic Times (Jan 13, 2025), over ๐ฐ๐ฌ ๐๐ฟ๐ผ๐ฟ๐ฒ visitors are expected at Prayagraj, generating an estimated โน๐ฎ ๐น๐ฎ๐ธ๐ต ๐ฐ๐ฟ๐ผ๐ฟ๐ฒ in economic activity. Major brands, including ITC, Coca-Cola, and Hindustan Unilever, are investing โน3,600 ๐๐๐๐๐ in marketing, leveraging the festivalโs massive footfall to enhance visibility and consumer engagement.
The festival highlights how religious events contribute to Indiaโs economy, where consumption accounts for nearly ๐ฒ๐ฌ% ๐ผ๐ณ ๐๐๐ฃ. Public and private sector investments, amounting to โน๐ญ๐ฎ,๐ฒ๐ณ๐ฌ ๐ฐ๐ฟ๐ผ๐ฟ๐ฒ, are focusing on infrastructure, sanitation, and crowd management to accommodate an average of ๐ต๐ฌ ๐น๐ฎ๐ธ๐ต ๐๐ถ๐๐ถ๐๐ผ๐ฟ๐ ๐ฝ๐ฒ๐ฟ ๐ฑ๐ฎ๐.
Startups, tech platforms, and FMCG companies are tapping into the vast opportunities offered by Maha Kumbh, targeting Tier 2 and 3 cities and introducing product samplings to international attendees. The Mela serves as a powerful platform for cultural diplomacy and economic growth, reinforcing Indiaโs position as a major consumer market.
Join us at the ๐๐ป๐๐ฒ๐ฟ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐ป๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐ผ๐ป ๐ ๐ฎ๐ต๐ฎ ๐๐๐บ๐ฏ๐ต ๐ฎ๐ฌ๐ฎ๐ฑ, to explore the intersections of spirituality, sustainability, and economic development.
๐
Conference Dates: 21st & 22nd February 2025
๐ Venue: United Institute of Management, Prayagraj
๐ Register now: www.united.ac.in/icm25
Reference: The Economic Times, January 13, 2025.
https://economictimes.indiatimes.com/news/economy/policy/maha-kumbh-how-gods-drive-indias-consumer-economy/articleshow/117201989.cms?from=mdr
Maha Kumbh Mela, starting today at Prayagraj, is the world's largest human gathering with significant economic implications. Over 40 crore people are expected, leading to an estimated Rs 2 lakh crore in spending. Major brands are investing heavily in advertising to tap into this event. This festival...
