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11/09/2023

The financial implications of rebranding India as Bharat are estimated to be approximately Rs 14,304 crore.

This figure is derived through a comparative analysis of the renaming of Swaziland to Eswatini in 2018, which incurred a total expenditure of $60 million.

Cost=0.006×23.84 lakh crore=Rs14,304 crore

🤔 To break down the calculation:

✅ The average allocation for marketing is projected to be 6% of the total budget.

✅ Rebranding expenses are estimated to constitute 10% of the marketing budget.

✅ For the fiscal year 2022-2023, the total revenue receipts for Bharat, inclusive of both tax and non-tax revenue, amounted to Rs 23.84 lakh crore.

✅ Utilizing the aforementioned formula, the cost for the renaming process is calculated as follows:

Cost=0.006×23.84 lakh crore=Rs14,304 crore

✅ It is noteworthy that this estimated sum is equivalent to the monthly expenditure of the government on its food security program, which benefits approximately 80 million residents of Bharat (or India).

SOURCE: Moneycontrol

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