Department of Management Studies - IIITA

Brand Sprint 2026 | Event Highlights
We are thrilled to share the highlights from a day where sharp strategy met high-speed creativity. Brand Sprint pushed our participants to their limits, proving that the best ideas often emerge under the clock.

The day kicked off with the Management Quiz Arena, a five-round gauntlet that tested everything from foundational theory to visual brand recognition. It wasn't just about who had the fastest buzzer; it was about who could decode management concepts and solve complex case scenarios with poise.

The momentum only accelerated during the **Campaign Sprint**. In a high-stakes, 60-minute challenge, teams were tasked with redesigning three brand logos and crafting resonant slogans all without the help of AI. The room was a whirlwind of sketching, debating, and pure human ingenuity.

Watching our students strip away the digital crutches and rely on their own creative instincts was a powerful reminder: True branding is built on human insight.

We extend our sincere gratitude to:
-The Organising Committee, for the seamless ex*****on of a complex schedule.
-Our Volunteers, for managing the energy and logistics of two back-to-back events.
-The Participating Teams, whose competitive spirit and quick thinking made every round a spectacle.
-Our Judges, for evaluating not just the final designs, but the strategic logic behind them.

Brand Sprint was more than a competition; it was a celebration of the hustle, the pivot, and the power of a well-executed idea.

Congratulations to everyone who stepped into the arena.

Meme Marketing War | 2026
We are delighted to share highlights from one of our most creative events of the season.

The Meme Marketing War challenged our students to market completely unsellable products using nothing but memes. What followed was an afternoon of sharp thinking, bold creativity, and more than a few laughs.
The winning team stood out not just for their humour, but for where they took it. Tasked with marketing a "luxury digital detox phone" for Gen Z, they began with memes and arrived somewhere unexpected a genuine, resonant message.

Perhaps we do need to detach from the noise.
It was a moment that the room felt collectively. And it was a reminder of what our students are capable of when given the freedom to think differently.

We extend our sincere gratitude to:
— The organising committee, for bringing this event to life.
— Our volunteers, for their dedication and initiative.
— The participating teams, many of whom travelled considerable distances to compete.
— Our judges, for their time, insight, and encouragement.

Events like these reflect the spirit we hope to cultivate one where curiosity is rewarded, creativity is celebrated, and students are given the space to surprise themselves.

Congratulations to all participants.

Meme Marketing War | 2026
We are delighted to share highlights from one of our most creative events of the season.
The Meme Marketing War challenged our students to market completely unsellable products — using nothing but memes. What followed was an afternoon of sharp thinking, bold creativity, and more than a few laughs.
The winning team stood out not just for their humour, but for where they took it. Tasked with marketing a "luxury digital detox phone" for Gen Z, they began with memes and arrived somewhere unexpected — a genuine, resonant message.
Perhaps we do need to detach from the noise.
It was a moment that the room felt collectively. And it was a reminder of what our students are capable of when given the freedom to think differently.
We extend our sincere gratitude to:
— The organising committee, for bringing this event to life
— Our volunteers, for their dedication and initiative
— The participating teams, many of whom travelled considerable distances to compete
— Our judges, for their time, insight, and encouragement
Events like these reflect the spirit we hope to cultivate — one where curiosity is rewarded, creativity is celebrated, and students are given the space to surprise themselves.
Congratulations to all participants.

Meme Marketing War | 2025
We are delighted to share highlights from one of our most creative events of the season.
The Meme Marketing War challenged our students to market completely unsellable products — using nothing but memes. What followed was an afternoon of sharp thinking, bold creativity, and more than a few laughs.
The winning team stood out not just for their humour, but for where they took it. Tasked with marketing a "luxury digital detox phone" for Gen Z, they began with memes and arrived somewhere unexpected — a genuine, resonant message.
Perhaps we do need to detach from the noise.
It was a moment that the room felt collectively. And it was a reminder of what our students are capable of when given the freedom to think differently.
We extend our sincere gratitude to:
— The organising committee, for bringing this event to life
— Our volunteers, for their dedication and initiative
— The participating teams, many of whom travelled considerable distances to compete
— Our judges, for their time, insight, and encouragement
Events like these reflect the spirit we hope to cultivate — one where curiosity is rewarded, creativity is celebrated, and students are given the space to surprise themselves.
Congratulations to all participants.

On the auspicious occasion of Makar Sankranti, the Department of Management Studies (DOMS), IIIT Allahabad extends warm wishes to everyone.
As the sun begins its northward journey, may this festival bring renewed energy, clarity of purpose, and steady progress. May your efforts translate into growth, success, and meaningful achievements.
Wishing you prosperity, positivity, and new beginnings.
Happy Makar Sankranti.
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