Welcome to the official page of Niche - The Marketing Club of IIM A! Stay tuned for the latest in the world of marketing.
For Niche, the Marketing Club of Indian Institute of Management – Ahmedabad, marketing is a religion. A religion whose mantra is to, “Carve your own niche.” Niche exists to give the marketing enthusiast, something (time after time) to be enthusiastic about and to help understand the conundrum that marketing has become. The club aims at bringing the current student community at IIM-A, the faculty,
15/11/2018
Ever wondered why this hype around AI in marketing? The need for personalisation unlocks seemingly limitless potential for AI in business.
Why all the hype around AI in marketing? - ClickZ AI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020.
30/10/2018
29/10/2018
Welcome to the new series by Niche, Anecdotes!
Through these posts, we will try to understand and explore the intricacies of interning in some of the top marketing roles during summers, by sharing the experiences of our very own club members.
Stay tuned!
05/09/2018
We are proud to present a speaker session on Branding, conducted by Prof. Pradeep K Chintagunta, Joseph T. And Bernice S. Lewis Distinguished Service Professor of Marketing at Booth School of Business, The University of Chicago.
Why should you attend the session?
A placement preparatory session aimed at students enthusiastic about branding and specifically personal branding from the horse's mouth, Prof. Chintagunta. This session is highly recommended. Good opportunities don't come knocking at your door twice, do they?
20/07/2018
Thank you for turning out in such huge numbers!
We had a great time interacting with Mr. Sreekant Lanka.
We hope all of you got a chance to make the most out of the session, too!
20/07/2018
Welcome to Niche's first speaker session of this year!
Join us today to get to know all about New Age Marketing.
12/07/2018
Welcome to the new series by Niche - Anecdotes!
Through these posts, we will try to understand and explore the intricacies of interning in some of the top marketing roles during summers, by sharing the experiences of our very own club members.
Stay tuned!
"What comes to your mind when you think of marketing?..."
Check out our introductory video!
29/01/2018
With internships inching closer, many of you will be faced with a wide range of questions, the biggest one being: How to be a good intern? Will I bag a PPO?
And Niche, is here to help you!
Attain our "Intern Hacks: 5 Internship Breakout Moments" workshop by Kraftshala
27/10/2017
Marketing Funda #2 - STP
Demystifying Jargon #5 - Inbound Marketing
It utilizes many forms of pull marketing – content marketing, social media marketing and search engine optimization – to create brand awareness and attract new business.
25/10/2017
Brand Tree #4 - PepsiCo