MICA FPM

MICA FPM Welcome to the official page of the FPM programme at MICA. Follow this page for the latest updates, pictures, videos and articles from FPM.

The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level interdisciplinary Programme. Through this Programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain. The FPM aims to achieve the following inter-related goals:

- To produce scholars who can impart and advance knowledge in th

e areas of communication and marketing and contribute to the larger community.

- To increase the talent pool of researchers and academicians in the areas of communication and marketing. The FPM-C community comprises of a bunch of vibrant and enthusiastic scholars working on a range of research topics related to branding, communication, marketing, media and others.

Big congratulations to Ms. Aishwarya Arora (.11 ) on presenting her final thesis defence for the Fellow Programme in Man...
06/04/2026

Big congratulations to Ms. Aishwarya Arora (.11 ) on presenting her final thesis defence for the Fellow Programme in Management (FPM) at 🌟

Her work, “Reclaiming the Maternal Self: An Inquiry into Compensatory Consumption in Early Motherhood,” is as powerful as it is thought-provoking.

What truly stood out was the clarity, confidence, and quiet strength with which she owned the room, turning a deeply nuanced subject into a compelling academic narrative.

Here’s to the journey, the resilience, and everything that lies ahead ✨

FPM Thesis DefenseCongratulations to Ms. Pooja Sharma (Batch 2020-24) on the successful defense of her doctoral thesis ...
01/04/2026

FPM Thesis Defense

Congratulations to Ms. Pooja Sharma (Batch 2020-24) on the successful defense of her doctoral thesis for the award of Fellow of MICA.

Her thesis, "Political Power and Communications in India: Evolving Dominant and Counter Narratives During Elections," examines how narratives are shaped, contested, and sustained within India's electoral landscape.

The defense brought together

discussions on political communication, media discourse, and power, contributing to ongoing conversations on democracy and representation.



❓What’s really influencing the influencers?FPM scholar Pooja Sharma, ( ) dives into the world of digital persuasion in ...
19/08/2025

❓What’s really influencing the influencers?

FPM scholar Pooja Sharma, ( ) dives into the world of digital persuasion in her recent publication in Economic and Political Weekly

Her paper,
“Influencer advertising on digital media: An Indian political economy of communications perspective”
explores how platforms like Instagram, YouTube & Twitter are shaping consumer behaviour—and how guidelines from ASCI and India’s IT Rules aim to regulate this growing space.

Publication: .in
📍ABDC Rank: ‘B’

Proud moment for the community! 👏

On July 21, had the honor of hosting Prof. Anil Bilgihan from Florida Atlantic University for two enriching sessions wi...
31/07/2025

On July 21, had the honor of hosting Prof. Anil Bilgihan from Florida Atlantic University for two enriching sessions with our FPM scholars and researchers. He shared deep insights on how to use AI effectively in data analysis and how to tailor research papers to fit specific journals and editorial audiences.

The interactive sessions sparked meaningful conversations around designing impactful research and navigating the publication process with strategic clarity. Prof. Bilgihan’s expertise in hospitality, tourism, service marketing, and AI-enabled decision-making added incredible value to our scholars' research journey.

We are grateful for his time and knowledge, inspiring our researchers to advance their academic journey with confidence and meaningful impact.

MICA FPM is glad to announce the next session of the Global Webinar with Prof. Pratik Modi on the topic of Balancing Cus...
26/09/2024

MICA FPM is glad to announce the next session of the Global Webinar with Prof. Pratik Modi on the topic of Balancing Customer and Employee Orientations: Impact on Financial Distress and Firm Value in between 3.00 - 4.00 pm as of September 27, 2024.
The Global Webinar is envisaged, keeping in mind the young scholars in the areas of marketing, media, digital spaces, and communication, especially for research and publications. Our speaker, Prof. Dr. Pratik Modi, is currently the Dean of the School of Management at BML Munjal University and a Professor of Marketing (on Lien) at the Institute of Rural Management Anand (IRMA), where he also served as the Dean (Faculty).
In this webinar. Prof. Modi will discuss and explore the influence of a balanced orientation (BO) towards both customers and employees on financial distress and firm valuation, grounded in Stakeholder theory and Attention-based theory. It helps in understanding how the integration of employee orientation (EO) and customer orientation (CO) affects long-term market performance and survivability, with a focus on emerging markets.

To register, click the link in the bio. Registration is open till September 26, 12.00 PM IST, and it is mandatory to attend the webinar. Zoom links will be sent to registered users on the day of the event. Be a part of the community and enhance your publication skills


Registration link: forms.gle/RBQsKSdDTcufKuSd6

MICA FPM is glad to invite you all to a Panel discussion with FPM Alumni. We all have questions and doubts about the eve...
05/09/2024

MICA FPM is glad to invite you all to a Panel discussion with FPM Alumni. We all have questions and doubts about the ever-demanding & dynamic job market and sometimes need guidance with the same.

To answer all your questions and concerns, we have three MICA FPM alumni, Prof. Amrita Bansal, Prof. Kuldeep Brahmbhatt, and Prof. Saurabh Das, joining us in person tomorrow. Prof. Amrita is associated with IMI New Delhi, Prof. Kuldeep with SIMC Pune, and Prof. Saurabh with Christ University Bengaluru- all three in the capacity of Assistant Professors.

The details of the Discussion are as follows-

Date: September 6th, 2024
Time: 11 AM IST onward
Venue - CR 1

We request everyone to join in for the discussion.

Thank you.

We congratulate our scholar, Mr. Gyandeep Hazarika, part of the FPM Batch of 2021-25, for the successful defense of his ...
03/09/2024

We congratulate our scholar, Mr. Gyandeep Hazarika, part of the FPM Batch of 2021-25, for the successful defense of his thesis proposal. His study titled, 'Practice of Financial Logic in Everyday Life: The Context of Rural Assam' sets the roadmap for conducting research on the practice of financial logic by households in rural Assam through a study of their lived experiences. The practical implications of the research will assist financial institutions in reassembling goods and services provided to rural residents and contribute to the financialization of the future. His thesis aims to look at the influence of cultural knowledge on financial logic. We look forward to his contribution to this emerging field of research that focuses on the intersection of culture and finance.

We take great pride in congratulating our FPM scholar Mr. Varun Rijhwani on the successful completion of his doctoral jo...
19/04/2024

We take great pride in congratulating our FPM scholar Mr. Varun Rijhwani on the successful completion of his doctoral journey with his thesis titled 'Voice of Innovation: Investigating the user adoption of Digital voice assistants'. As this chapter comes to a close, we wish him great success as he steps out to spread his knowledge with his students and the community at large!

MICA FPM is glad to announce the next session of the Global Webinar with Prof. Murali K. Mantrala on 11 January at 4 PM ...
06/01/2024

MICA FPM is glad to announce the next session of the Global Webinar with Prof. Murali K. Mantrala on 11 January at 4 PM IST.

The Global Webinar is envisaged keeping in mind the young scholars in the areas of marketing, media, digital spaces, and communication, especially for research and publications.

Prof. Murali K. Mantrala is the Ned Fleming Professor at the University of Kansas School of Business and will be talking about Multinational diffusion of digital platforms.

Join Zoom Meeting
https://mica-ac-in.zoom.us/j/95588121413?pwd=UHUxT0l2NXlhVXQrM0VmSkRJb1B6UT09

Join us for an enlightening session with Dr Subhash Jha, Associate Professor & Ph.D. Coordinator of Marketing, Fogelman ...
13/12/2023

Join us for an enlightening session with
Dr Subhash Jha, Associate Professor & Ph.D. Coordinator of Marketing, Fogelman College of Business & Economics, University of Memphis as a part of our Series, Dr Jha will share valuable insights on a very timely topic "Developing & Executing Meaningful Research"

Don't miss this opportunity to learn from a renowned academic and gain valuable tips on purposeful branding. Register now for the webinar on December 19th at 4:00 PM IST. Click the link in bio to register.

Registration is open till, 19th December 10 AM IST and it is mandatory to register in order to attend the webinar. Zoom links will be sent to registered users on the day of the event. Be a part of the community and enhance your research skills.

MICA FPM is glad and excited to announce the MI career meet with Ms. Anupama Ambika, Faculty-Marketing and Chairperson f...
26/10/2023

MICA FPM is glad and excited to announce the MI career meet with Ms. Anupama Ambika, Faculty-Marketing and Chairperson for Internships and Projects at IMT Dubai, UAE on 26th October, 8 PM IST.

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