22/07/2022
“Whenever you're seeing news channels saying why I am number one that's all based on 50,000 boxes in a country of 1.4 billion people, and by now it's been scientifically proven almost that TRP has come from shouting and screaming, it comes from tabloid contents, it comes from sensationalism, you don't get TRPs from doing serious programming necessarily.”
-Vikram Chandra
JOURNALIST AND FOUNDER, EDITORJI
Vikram talks about how linear news TV channels are on a slippery slope due to the rise of live streaming and OTT platforms and how the future is bound to be all digital. The current problem of fragmented digital news has to be tackled by companies and media houses that aim to be the face of digital news. Vikram talks about the AI algorithm of his digital news app, Editorji, and how it is the solution to the above-said problem in the news world.
Check out his talk from Map The Gap 2022 below.
(https://www.youtube.com/watch?v=cCAhIJjO-60)
“Why did you leave Television news to set up a digital news venture?” A question that has been asked the most to Mr. Vikram Chandra. In this talk, Vikram tal...