Global Survey

Nobody had "a ₹1 toffee causes a stock market rally" on their 2026 bingo card. 😂

But here we are.

PM Modi gifted Melody toffees to Italian PM Meloni during his latest Italy visit and what followed was one of the most fascinating organic brand moments in recent memory.

✅ Viral in minutes
✅ Trending on X & Instagram
✅ Quick commerce shelves emptied
✅ A listed company with zero connection to Melody hit upper circuit just because it had "Parle" in the nameA ₹1 toffee just outperformed every FMCG campaign of 2026.

Melody didn't just get a diplomatic moment it got 40 years of brand building validated on the world stage.

If this doesn't prove that brand sentiment is a real, measurable market force, then we don't know what else will!

Drop"Melody" in the comments if you remember the "Melody itni chocolaty kyun hai?" ad from your childhood!

Tokyo, here we come. 🌸

is proud to be a lanyard sponsor at Asia Pacific 2026 "Beyond Balance" happening 27–29 May in Tokyo.

If you are going to be there, drop a comment or reach out our team. We'd love to meet in person.

Most business ideas don't fail at ex*****on. They fail because someone skipped the research.

A market feasibility study is what separates well-informed decisions from costly assumptions. It covers:
→ Is there real demand for this product or service?
→ Who exactly is the target customer and what drives their decisions?
→ How crowded is the competitive landscape?
→ Is the financial model actually viable?
→ What are the risks, and how can they be managed?

When businesses invest in answering these questions upfront, they don't just reduce risk they build a foundation for sustainable growth.

We've published a deep-dive on how to approach market feasibility the right way. Worth a read if you're evaluating any new opportunity.

https://www.globalsurvey.gs/blog/market-feasibility-study-how-to-evaluate-business-opportunities/

A 2002 startup to 1 billion+ members across 200+ countries!

LinkedIn started with a simple idea: what if professional networking didn't have to depend on who you already knew?

Reid Hoffman and his co-founders saw a different future one where every professional, regardless of location, had access to real career opportunities.

The platform didn't just change how people find jobs. It changed how careers are built!

Swipe through to see the problem they solved, the strategy they used, and where they're headed next ➡️

Every holiday is a data point.

Victoria Day weekend is one of Canada's strongest indicators of where consumer priorities are heading travel, experiences, home upgrades, and increasingly, conscious spending.

We unpacked what this means for brands, researchers, and anyone paying attention to shifting seasonal behavior.

Read the full breakdown in our latest newsletter.

Instagram just did what brands have been begging for years.

Millions of fake followers gone overnight.

Instagram's massive bot cleanup is making headlines, but the bigger story is what those fake followers were quietly doing to marketing data for years.

Brands were paying CPMs based on inflated audiences. Engagement benchmarks were skewed. Research insights were built on a foundation that wasn't entirely real.

The purge hurts vanity metrics. But for anyone who depends on clean, trustworthy social data? This is great news.

Real numbers. Real audiences. Real research.

That's the only kind of data worth acting on.