Product Builder

Most people think creativity needs total freedom.

In the latest Product Builder episode, I sat down with .pearl.bershadsky , owner of for a deeply practical conversation on how to apply design thinking to
real-world challenges.

We talked about:
Why creativity is a trainable learned skill, not a “spark” of genius.
How real innovation doesn’t come from a blank canvas, but from constraints.
How to define a “challenge space” instead of just solving a problem.
Why most founders get stuck before they even reach the solution.
How to use AI as a thinking partner, not a replacement for your brain.

The full episode is waiting for you on Spotify, Youtube and Apple podcasts.

Do you ever feel like a feature factory instead of a strategic product leader?

Most PMs I meet chose product because they wanted to influence strategy and drive meaningful business impact.
In reality, a lot of the day-to-day is integrations, maintenance, compliance, back-office tools and endless edge cases.

In this Product Builder episode, I spoke with Ronny Maate, CPO at Vertice, with almost 20 years of product experience across:
888holdings, Payoneer, Cybereason, Mesh Payments – and now leading product at a company that helps organisations manage and optimise their SaaS stack and spend.

We talked about:

Why the “feature factory” feeling keeps coming back at every seniority level
How to stay strategic when you’re working on back office, integrations and audits
The product skills that really separate task managers from product leaders
How to challenge founders and execs without losing trust
How to measure your own impact when there are no shiny launches
How to choose your next role by looking at the actual day-to-day, not just the title
How to leverage AI for research, user understanding and ideation – without outsourcing your thinking

If you’ve ever looked at your roadmap and thought: “Is this really why I became a PM?” – this conversation will resonate.

Spotify: https://lnkd.in/dh_bC9bj
Youtube: https://lnkd.in/dAA9qcf3
Apple podcasts: https://lnkd.in/dEJmqC8c

In the latest Product Builder episode, I sat down with , Partner at Ground Up Ventures, to talk about how early-stage investors think about timing, value, and why great ideas fail without a strong why now.

We discussed real opportunities, the shift away from hype, and how builders and product leaders should think about what’s coming next.

Spotify: https://lnkd.in/dqbtYezP
Youtube: https://lnkd.in/dpxivRpD
Apple podcasts: https://lnkd.in/dzwdegHV

A new Product Builder podcast episode with Nadav Abrahami, founder of Dazl and co-founder of Wix.

We explored how AI is changing team dynamics and blurring the traditional boundaries between product managers and developers. Nadav shared sharp insights on who should own complexity, how decisions are really made, and why developers are increasingly becoming gatekeepers of quality, architecture, and maintainability.

The toughest part of building products today is no longer the build itself – it is choosing what to build and keeping ex*****on coherent and focused.

Spotify: https://lnkd.in/dsky7T_U
Youtube: https://lnkd.in/dMi6wQdH
Apple podcasts: https://lnkd.in/d9ayuqNP

a one-month-free coupon for Dazl is in the post comments.

Strong opinions matter - but only if you’re willing to change them.
In this clip, breaks down how product teams should think about prioritization, trade-offs, and revenue impact: not by gut feeling, but by structured decision-making and clear metrics.
From feature bets to ARR impact, this is how real product decisions get made.

Full episode on Product Builder.

AI doesn’t just speed things up - it changes how teams think and decide.

In this clip, breaks down how GenAI reshapes product work: from prototyping and research, through prioritization, to KPI-driven decisions.
Less guesswork. More clarity. Better outcomes.

Full conversation on Product Builder.

Why would anyone leave a secure job at Google and Intel to peruse the dream for food delivery option like Wolt on his city Umm al-Fahm?

Hassan Abbasi joined us to share a classic 0 to 1 story, on how .delivery.il was built.

We discussed the difference between jumping into the deep end and starting with a plan, and why founders must never fall in love with their own ideas and never give up.

🎙️ Full episode – link in bio.

46 guests. One incredible year.
In 2025, Product Builder hosted founders, product leaders, CEOs, and builders from across the ecosystem.

In a year full of AI and fast-changing reality, one thing stayed constant:
Real growth comes from honest human conversations.

Each of these 46 episodes wasn’t just a technical deep dive, it was a personal bridge to a person, their challenges, and their unique way of seeing the world. Thank you all.

Now we’re planning what’s next.

👉 Who should we invite?
Tag someone you’d love to hear on Product Builder in the comments.

This Product Builder episode with (Infinify ✪ Product Leadership Institute by Noa Ganot) — on the relationship between Product and the CEO, and how to build a truly effective partnership.

We talked about:

• What CEOs really need from their Product org
• The true responsibilities of product leaders inside a company
• What proper strategy work looks like (and what it isn’t)
• How to push back the right way, without damaging trust

This episode is especially for PMs and product leaders who feel stuck and want to become real partners in driving the business —
and for CEOs who want a stronger, more strategic partnership with Product.

Want the bottom line? The 15-minute “Tachles” version is waiting for you on Spotify, Youtube and Apple podcasts.
Looking for the full story? The complete episode is there too.

It’s easy to add process. It’s hard to add process that actually creates impact.
In the latest Product Builder episode, I hosted Keren Wexler, Senior Director of Product at , for a deeply practical conversation about scaling product teams without losing focus.
We talked about:
Why brain power is a core product skill
How to separate signal from noise when everything feels important
What good (lightweight) processes really enable
Why strong Feature Reviews level up both Product and Engineering
And how to seek feedback without outsourcing ownership

This episode isn’t about doing more.
It’s about making better decisions, consistently.

Spotify: https://lnkd.in/eEtTq2-9
Youtube: https://lnkd.in/eVdP8DT8
Also on Apple podcasts and your favorite podcast platform.

How to build a “Cash Cow” in the AI age?

These days, with tools like Lovable and Bolt, code practically writes itself. The real challenge isn’t how to build, but what to build to actually make money.

I sat down with .avitz (Serial Founder & Angel Investor) to talk about building profitable businesses without the VC hype.

What’s inside the episode?
💡 Cash Cow vs. VC Track: How to choose your path. 🔍 Fast Validation: Landing pages and outreach tactics that actually yield calls.
🎯 ICP First: Why finding your niche matters more than any feature.

Stop building for “likes” and start building for revenue.

🎙️ For the full episode – Link in bio!

How do you build a product people actually need in a market that’s seen it all?

In my conversation with Neta Coral (Principal PM at ), we dove into the real-world grit of finding Product-Market Fit in a crowded space and the art of working with Design Partners to build something that lasts.

Glad to see Geektime featuring these insights, a reminder that when you talk about building from the ground up, people listen.

Want the bottom line? The 15-minute “Tachles” version is waiting for you on Spotify, Youtube and Apple podcasts.
Looking for the full story? The complete episode is there too.