Curious about the 12 Archetypes of Leadership in Coaching?
In this video, Dr. Avi Goren-Bar, PCC, Founder of Jungian Coaching School, explores the 12 Archetypes of Leadership and how they can be used in coaching to deepen self-awareness, understand leadership patterns, and support meaningful transformation.
Discover how archetypal perspectives can help coaches see beyond surface-level behaviours and explore the deeper dynamics shaping their clients’ leadership and decision-making.
🌟 Curious to learn more?
Our ICF-Accredited Level 1 Jungian Coaching Program starts on September 10 — and there is still time to join the upcoming cohort.
👉 Follow the link for program details and enrollment: https://jungiancoachingschool.com/urun/jungian-coaching-international-online-level-1/
Jungian Coaching School - International
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International Online School, with on site campuses in Athens, Istanbul, South Africa and Tel-Aviv.
13/08/2026
Join Dr. Avi Goren-Bar for a journey from Odysseus to the Self—and discover what one of humanity’s oldest stories can teach us about coaching transformation today.
Free Webinar “What Odysseus Can Teach Us About Jungian Coaching”
September 1 | 18:00–19:30 CET
In this free webinar, Dr. Avi Goren-Bar, Founder of Jungian Coaching, PCC will take us into the world of The Odyssey and explore how this ancient story can offer powerful insights for modern coaching. Through a Jungian lens, the journey of Odysseus becomes much more than a heroic adventure—it becomes a symbolic journey of transformation, self-discovery, encounters with the unknown, and ultimately, a return to oneself.
Together, we will explore how the archetypal themes of The Odyssey can help coaches understand what may be happening beneath the surface of a client's story.
You will discover:
• How the archetypal journey in The Odyssey mirrors the client's inner journey
• What getting lost, facing obstacles, and encountering the unknown can reveal about transformation
• How archetypes can provide a deeper perspective on recurring patterns in a client's life
• Why the journey toward “home” can be understood as a movement toward the Self
• How Jungian coaching can help clients move beyond problem-solving toward deeper awareness and meaningful transformation
Whether you are already working as a coach, exploring Jungian psychology, or simply curious about how ancient myths can illuminate modern human experience, this webinar will offer a fresh and inspiring perspective on coaching.
Follow this link for registration: https://forms.gle/8vbsZV52NGmoQiA98
In this video, Dr. Avi Goren-Bar, PCC, Founder of Jungian Coaching, explores how the myth of Odysseus mirrors the inner journey at the heart of Jungian Coaching — the trials, the wandering, and the long way home to the Self.
Curious to go deeper? The Jungian Coaching program starts September 10 — and you can still join: https://jungiancoachingschool.com/urun/jungian-coaching-international-online-level-1/
Schedule a 1:1 call with an admissions advisor: https://calendly.com/nberuashvilialp/30min
What if the qualities you reject in yourself hold the key to your greatest growth?
In this video, Dr. Avi Goren-Bar, PCC, Founder of Jungian Coaching, explains when and how to use Shadow work in coaching.
In our ICF Accredited Level 1 Jungian Coaching Program, you'll learn how to recognize and work with the client's Shadow to unlock deeper awareness, reveal unconscious patterns, and facilitate meaningful, lasting transformation. Through a practical Jungian coaching approach, you'll develop the skills to guide clients beyond surface-level goals and into profound personal and professional growth.
Our ICF Accredited Level 1 Jungian Coaching Program begins 10 September. Join an international community of coaches and professionals and learn to use Jungian psychology as a powerful coaching approach.
🔗 Learn more and register here: https://jungiancoachingschool.com/urun/jungian-coaching-international-online-level-1/
Meet the Persona Prism: A Jungian Coaching Tool for Building Your Authentic Brand
In this video, Dr. Avi Goren-Bar introduces the Persona Prism, one of the practical tools from the Jungian Coaching Kit — the toolkit our students master throughout our ICF-accredited coaching programs.
What makes it powerful:
🔹 Helps you uncover and shape a personal brand rooted in who you truly are;
🔹 A hands-on tool coaches use with clients navigating their own marketing and visibility
🔹 Blends Jungian depth psychology with real, practical application
Whether you're building your coaching practice or guiding clients through their own professional identity, the Persona Prism bridges inner work and outer presence — because the most compelling brand is the one that's genuinely yours.
🎥 Watch the video to see Dr. Avi break it down.
👉 Curious about becoming a Jungian Coach yourself? Learn more about our ICF-accredited programs: https://jungiancoachingschool.com/jungian-coaching-international-online/
14/07/2026
Join us for the webinar “Jungian Coaching in the Face of Inevitable Global Migration.” During the webinar, Dr. Avi Goren-Bar, PCC, Founder of the Jungian Coaching Method, will explore how Jungian coaching can meet clients navigating displacement, identity, and change in an era of inevitable global migration.
We've also invited several of our graduates who have migrated themselves to join for an authentic, honest conversation about their own experience. Dr. Avi will also conduct a live demo coaching session based on the Jungian coaching framework with one of the graduates.
Date: August 5, 2026
Time: 18:00–19:30 CET
Whether you're a coach, therapist, HR leader, or simply drawn to depth psychology, this conversation will offer a fresh lens on one of the most urgent psychological questions of our time.
Save your spot! Please use this link for the registration: https://forms.gle/bjGUjMJwA5DAa6ZaA
23/06/2026
In Episode 3 of The Jungian Coaching Voice, Dr. Avi Goren-Bar explores the Heroine's Journey — the inward path of shadow, depth, and integration that sets feminine individuation apart from the classical hero's quest for outward success.
A heartfelt thank you to our graduate, Nelida Ileri, Nelida Ileri for sharing her voice and wisdom in this beautiful conversation.
🎧Watch the episode on YouTube and listen now on Spotify (Link in the comments)
The 3rd Episode, The Jungian Coaching Voice Podcast In Episode 3 of The Jungian Coaching Voice, Dr. Avi Goren-Bar sits ...
16/06/2026
Join us for an inspiring introduction to the Heroine Quest, a new Jungian Coaching approach designed to help individuals reclaim the power of their femininity and develop a healthy relationship with the animus. Although rooted in the HeroineJourney, this powerful tool is designed for both women and men, supporting deeper self-discovery, psychological integration, and personal growth.
During this webinar, Dr. Avi Goren-Bar will present the foundations of new Jungian Coaching tool and explore how this transformative framework can help participants reconnect with neglected inner strengths, cultivate a healthy animus, and move toward a more authentic expression.
Free Webinar: The Heroine Quest: A 10 Experiental Steps to Your Feminine and Animus Treasure
Date: July 8
Time: 18:00-19:30 CET
Participants will also get a first look at the new Heroine Quest Jungian Coaching tool, developed by Jungian Coaching School International, which will be officially introduced during our upcoming retreat in Sintra, Portugal, October 9–11. Discover how this innovative approach can support meaningful inner transformation and enrich both coaching practice and personal development.
Please follow this link for the registration: https://forms.gle/xgmybfyTuaoKQCbp7
What truly creates lasting change in coaching?
In this short video from The Jungian Coaching Voice podcast, Dr. Avi Goren-Bar explores the deeper forces that drive transformation in Jungian Coaching. Discover how awareness of unconscious patterns, archetypal dynamics, and the coaching relationship itself can unlock meaningful and sustainable change.
Watch this inspiring conversation and gain fresh insights into the transformative power of Jungian Coaching.
👉 Link to the full episode in the comments.
If you would like to study Jungian Coaching and become part of a global learning community, visit our website: www.jungiancoachingschool.com
25/05/2026
Episode 2 of the Jungian Coaching Voice Podcast is here.
This time, our founder, Dr. Avi Goren-Bar, PCC is joined by graduate Parissa Nahravanian Parissa Nahravanian for a rich conversation about Jungian Coaching in Practice — what really happens when archetypes, shadow, and symbolic language meet the real work with real clients.
Parissa shares her own journey through the program and how it has reshaped her presence as a coach. Dr. Avi opens up the philosophy behind the school's methodology and the craft of working with the unconscious in the service of transformation.
A soulful, honest, and grounded dialogue for coaches, psychologists, and anyone drawn to the deeper layers of human change. 🌿
🎧 Listen now
The Jungian Coaching Voice Podcast, Episode 2 A Conversation with Dr. Avi Goren-Bar and Graduate Parissa Nahravan...
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