26/11/2022
Play to earn - will the crypto market change the gaming industry?๐ฎ๐ฎ
The global gaming industry is currently estimated at 196.8 billion dollars when it is estimated that there are 3.2 billion gamers. For comparison, the movie industry is a $100 billion industry, and the music industry is a $25 billion industry.
It is estimated that the gaming industry will reach 340 billion dollars in 2027, and currently the industry is enjoying a growth of 8.94% per year.
So what are the main models of game companies through which they make money?
1. The sale of the games themselves, some games are sold at a cost of between 50-80 dollars per game and this serves as a very nice income stream for gaming companies.
2. Extras and Premium Features for the game for an additional fee.
3. Data collection and sale
4. In-game advertisements.
In 2017, a new model was created, which many believe is a Gamechanger, A model called "Play to Earn"-
In this model, which combines cryptocurrencies and NFTs, both the developers of the game and the users can generate a nice financial profit in addition to enjoying the game itself.
How does It Work?
The game companies issue game currency and usually also NFTs, they let players earn coins\\NFTs while playing which can be converted into money later. The gaming company owns a digital asset that the more trading volume and the more use there is of their digital asset, its value increases, and the users enjoy earning money while playing the game itself.
A few examples:
1. At the end of 2021, the coins of the game Axie Infinity reached a market value of 9 billion dollars (that is, the company that owns the game, in addition to all its assets, owned an asset worth 9 billion dollars.)
2. In the last year, the three biggest games in this model brought in about 1.2 billion dollars from NFTS/currencies (not far from Fortnite which brought in 1.5 billion dollars.
So why is it so revolutionary?
Up until now, gamers played for fun only, today gamers can play, enjoy and while playing make money, the potential of this thing in developing countries is nothing less than crazy.
We will give you an example:
the average salary in Vietnam is $150 a month, and players who play about 12-14 hours a day and understand the concept can make $1000+ a month. Almost 7 times the average salary in Vietnam, parents will start sending their children to play computer games to bring home money, because it is more profitable than working in a factory.
There are a few problems with that model, but the main problem is that a lot of non-gamers are getting into the game only for the money. Because the goal here is to make money they sell their in-game assets without considering other factors like rarity, levels, etc which creates inflation in the value of the currency and nft. Therefore, the game's and the model's value decreases for the other players.
In conclusion, there is room for improvement but the gaming industry combined with blockchain and crypto is expected to provide us with many opportunities that are worth following.๐ง๐